<p><strong><span data-contrast="auto">Job Description: Experience Strategy Lead</span></strong><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">At MSQ DX, we help complex organizations create smarter digital products and experiences that deliver meaningful customer and business impact. Our teams bring together strategy, technology, design, data, and AI-enabled approaches to solve complex digital challenges. At the center of that work is our Experience Strategy team — establishing the foundation for subsequent experience design and implementation phases by uncovering customer needs, challenging assumptions, and identifying the opportunities that will have the greatest impact.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">As Experience Strategy Lead, you’ll turn those insights into direction. This is a highly client-facing role — leading discovery, defining and facilitating stakeholder workshops, shaping experience strategies and roadmaps, and building alignment around key priorities and decisions. You’ll work closely with Business Analysts and cross-functional teams to connect customer needs, business priorities, data, content, and technology into a clear, actionable experience direction.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">You’ll also help lead and mentor Experience Strategists while strengthening the approaches, frameworks, and quality of work across the practice.</span><span data-ccp-props="{}"> </span></p> <p><em><span data-ccp-props="{}">A portfolio of work is required to be considered for this position.</span></em></p> <p><strong><span data-contrast="auto">What You’ll Do</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Lead experience strategy across complex digital products, platforms, websites, and customer ecosystems</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Plan and facilitate client workshops, discovery sessions, stakeholder interviews, and strategic readouts</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Define customer journeys, experience principles, user and task flows, information architecture, intent models, and other strategic experience frameworks</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Synthesize research, analytics, customer insight, and business priorities into clear strategic direction and recommendations</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Identify and prioritize experience opportunities, capabilities, and features, translating strategy into actionable roadmaps</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Partner closely with Business Analysts to connect business and technical requirements with customer needs and experience priorities</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Collaborate with Content Strategy and Data & Insights to connect experience direction with content needs, research, measurement, and optimization</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multil