<div class="content-intro"><p><em>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit <a class="_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b18uv _4fpr8stv _5goinqa1 _f8pj13af _9oik18uv _1bnxglyw _jf4cnqa1 _30l313af _1nrm18uv _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1" href="http://klaviyo.com/careers" data-renderer-mark="true">klaviyo.com/careers</a> to see how we empower creators to own their own destiny.</em></p></div><h2><strong>About the Team</strong></h2> <p>Klaviyo's Personalization & Analytics pillar builds the intelligence layer that helps marketers understand their customers, personalize every interaction, and prove the impact of their work. Our Personalization SKU — which includes Audience Optimization and our personalization engine — is one of Klaviyo's highest-growth paid products and a cornerstone of our Marketing Analytics & Personalization offering.</p> <p>The Personalization SKU is ML-powered, which means the value it delivers is real and differentiated — but it also means customers need to understand what it's doing before they trust it, and trust it before they pay for it. That gap between "this exists" and "I can't imagine working without this" is where this role lives.</p> <h2><strong>About the Role</strong></h2> <p>We're looking for a Senior Product Manager who is obsessed with one question above all others: why do customers adopt — or fail to adopt — a product that would genuinely help them?</p> <p>This isn't a traditional growth PM role. We're not looking for someone who runs A/B tests on button colors and calls it a day. We're looking for someone who understands that sustainable SKU growth comes from product quality and value clarity first — and that the best conversion and retention lever is an experience so good that customers can't explain their business performance without it.</p> <p>Your primary mandate is the adoption, retention, and trial conversion of the Personalization SKU. That means owning the in-product experiences that help customers discover Personalization features, understand what they're doing, trust the results, and build habits around them. It means making the ROI of Personalization impossible to miss — not through marketing copy, but through product design. And it means owning the analytics surfaces that make that value visible: the dashboards, metrics, and reporting experiences that connect Personalization usage to business outcomes customers care about.</p> <p>This role sits at the intersection of product intuition, customer empathy, and growth strategy. You'll work closely with the Personalization engineering teams, data science, go-to-market, and customer success to ensure every touchpoint in the Personalization customer journey — from trial activation through long-term retention — is designed with intention and measured with rigor.</p> <h2><strong>How You'll Make a Difference</strong></h2> <ul> <li>Own the end-to-end in-product experience for Personalization SKU trial and adoption — from first contact with an Audience Optimization or personalization feature through the moment a customer builds a sustained usage habit</li> <li>Define and track what real adoption looks like for each Personalization feature — not surface engagement, but the behaviors that actually predict retention and expansion</li> <li>Own the in-product analytics and reporting surfaces that make Personalization ROI visible to customers — the dashboards, performance summaries, and impact metrics that answer "what is this doing for my business?"</li> <li>Design and iterate on the trial conversion experience: make it unmistakably clear what customers get with Personalization, reduce the distance between signup and first value moment, and build in-product signals that accelerate the path from trial to paid</li> <li>Identify and close the gaps in the Personalization customer journey where value is unclear, trust breaks down, or usage falls off — and build the product experiences that fix them</li> <li>Build and maintain a rigorous measurement framework for Personalization SKU health: adoption depth, retention rates, trial conversion, expansion signals, and churn indicators</li> <li>Partner with go-to-market, customer success, and data science to ensure the Personalization SKU can convert and retain customers through both self-serve and sales-assisted motions — and that the product experience works for both</li> <li>Synthesize customer feedback, usage data, and market signals into a clear point of view on what Personalization customers need next — and turn that into a sequenced roadmap that shipping teams can execute</li> </ul> <h2><strong>Who You Are</strong></h2> <ul> <li>You have 3–5+ years of PM experience, with a demonstrable track record of driving product adoption, retention, or trial conversion for a paid B2B SaaS product — not just shipping features</li> <li>You think about growth as a product quality problem: the most durable conversion and retention motion is a product experience so good that customers understand the value without being told</li> <li>You have stron