VP, Head of Paid Media

<p><em><strong><span class="TextRun SCXW79879194 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW79879194 BCX0">*This role requires a hybrid schedule in our Charlotte, NC, Seattle, WA or Denver, CO offices; Tuesday–Thursday in-office, </span><span class="NormalTextRun SCXW79879194 BCX0">Monday</span><span class="NormalTextRun SCXW79879194 BCX0"> and Friday </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW79879194 BCX0">remote.*</span></span><span class="EOP SCXW79879194 BCX0" data-ccp-props="{}"> </span></strong></em></p> <p><strong><span data-contrast="auto">Overview</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">LendingTree is one of the largest and most sophisticated performance marketing platforms in the U.S., operating at the intersection of consumer finance, data, and digital acquisition at massive scale. We connect millions of consumers with financial products through a dynamic, multi-vertical marketplace—and performance marketing is the engine that powers that ecosystem.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">We deploy a 9-figure annual marketing budget across digital channels, not as a fixed spend, but as a real-time capital allocation system—continuously optimizing across channels, products, and audiences to drive efficient, high-quality lead generation and long-term marketplace value.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">We are seeking a Head of Paid Media to lead this engine—owning strategy and execution across SEM, Paid Social, Programmatic, and Partner Marketing channels. This role sits at the center of the business and requires a leader who thrives in high-scale, high-velocity, and highly competitive environments.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><strong><span data-contrast="auto">What You’ll Own</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Own end-to-end paid acquisition strategy and execution across all biddable and partner channels.</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Responsible for scaling lead generation across multiple vertical<span data-contrast="auto">s</span><span data-contrast="auto">, balancing volume, quality, and downstream conversion </span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Ownership of building a portfolio-based approach to channel investment, dynamically shifting capital across channels to arrive at the optimal outcome</li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Drive growth by expanding and optimizing key performance marketing channels, including:  <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">SEM (core growth driver) <span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Paid Social <span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Programmatic / Display <span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Affiliate / Partner /