Senior Manager, User Acquisition – Paid Social

<div class="content-intro"><h2 data-pm-slice="1 1 []">About Crunchyroll</h2> <p>Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.</p> <p>Join our team, and help us shape the future of anime!</p></div><h2><strong>About the role</strong></h2> <p>As a Senior Manager, User Acquisition – Paid Social, you will lead the strategy, execution, and optimization of paid social acquisition across multiple markets. You will own a significant area of the user-acquisition portfolio and be accountable for delivering sustainable subscriber growth, marketing efficiency, and measurable business impact.</p> <p>You will operate as a senior individual contributor and subject-matter expert by translating global growth priorities into integrated, market-relevant strategies across established and emerging social platforms. You will independently address complex performance challenges, establish scalable operating practices, and influence portfolio strategy, investment allocation, and go-to-market decisions across Marketing, Creative, Product, Analytics, Finance, and regional teams.</p> <h3><strong>Core Areas of Responsibility</strong></h3> <h4><strong>Paid-Social Strategy and Business Ownership</strong></h4> <ul> <li>Own the paid-social user-acquisition strategy for a significant portfolio of markets, platforms, campaigns, or audience segments, aligned with broader growth and subscriber objectives and the strategic direction established by Growth Marketing leadership.</li> <li>Develop and execute full-funnel strategies across Meta, TikTok, Snapchat, and emerging social platforms, with particular emphasis on performance-driven acquisition and conversion.</li> <li>Translate company and global growth priorities into actionable channel strategies, investment recommendations, testing roadmaps, and market-specific execution plans.</li> <li>Develop annual and quarterly portfolio plans, including strategic priorities, investment scenarios, performance targets, and key business assumptions.</li> <li>Manage performance against defined business outcomes, including subscriber acquisition, customer acquisition cost, return on advertising spend, lifetime value, conversion, retention quality, and incremental growth.</li> <li>Identify emerging opportunities, performance risks, and changing market conditions and independently recommend adjustments to strategy, investment, and execution.</li> <li>Make day-to-day portfolio and campaign investment decisions within approved budgets and escalate material changes that involve significant financial or business risk.</li> <li>Balance global consistency with regional consumer behavior, cultural considerations, platform dynamics, and local market requirements.</li> </ul> <h4><strong>Performance Optimization and Measurement</strong></h4> <ul> <li>Establish scalable optimization frameworks across audience segmentation, bidding, placement, campaign structure, creative testing, and budget allocation.</li> <li>Use advanced performance analysis to diagnose complex acquisition challenges and determine appropriate corrective actions.</li> <li>Partner with Analytics and Data Science to strengthen attribution, incrementality testing, forecasting, experimentation, and performance measurement, including the evaluation of data limitations and conflicting performance signals.</li> <li>Evaluate performance across markets and platforms to identify systemic trends, scalable practices, and opportunities to improve portfolio-level efficiency.</li> <li>Develop business cases and investment recommendations using performance data, market insights, subscriber economics, and expected financial return.</li> <li>Establish channel benchmarks, performance standards, reporting practices, and decision frameworks that improve the quality and consistency of paid social execution.</li> <li>Synthesize complex performance data into portfolio-level insights to inform broader growth marketing strategy, forecasting, and investment planning.</li> <li>Identify measurement risks and limitations and clearly communicate their implications for business decisions.</li> </ul> <h4><strong>Creative and Experimentation Leadership</strong></h4> <ul> <li>Define paid-social creative strategy in partnership with Creative, Brand, Regional Marketing, and external agency teams, using performance evidence to influence creative priorities and resource allocation.</li> <li>Establish a structured experimentation roadmap encompassing audiences, formats, messaging, platform capabilities, landing experiences, and conversion opportunities.</li> <li>Lead complex, multi-market tests from hypothesis development through execution, measurement, interpretation, and broader application.</li> <li>Translate performance data into clear, creative insights and actionable recommendations for internal and external partners.</li> <li>Ensure creative approaches reflect platform-specific consumer behavior, cultural nuance, brand standards, and regional market needs.</li> <li>Evaluate emerging tools and practices for analytical reliability, brand suitability, operational risk, and measurable business value before recommending broader adoption.