<h1><strong>Who We Are</strong></h1> <p>Girl Effect is an international non-profit that builds media and technology that girls want, trust and need. We use youth-centred storytelling, behaviour-change science and digital engagement to help adolescent girls make informed choices about their health, education, relationships and futures.</p> <p>In India, our initiatives include Chhaa Jaa and Teeka Talk. These programmes provide trusted information and support on health, relationships, empowerment and HPV vaccination through social media, digital content, chatbots and community engagement.</p> <h1><strong>Background and Objective</strong></h1> <p>Girl Effect India seeks an experienced production partner to develop and produce a compelling digital-first micro drama series for Instagram, YouTube and other short-form platforms.</p> <p>The series will follow interconnected adolescent girls and the family members, friends, peers, boys and community members who influence their lives. It will use relatable family-drama storytelling to entertain audiences and promote positive role modelling, agency, empathy and informed decision-making.</p> <p>The story will integrate themes including:</p> <ul> <li>Girl empowerment;</li> <li>Menstruation;</li> <li>Nutrition;</li> <li>Mental health;</li> <li>Gender-based violence; and</li> <li>HPV immunisation as a central theme.</li> </ul> <p>These messages must be woven naturally into engaging stories rather than delivered as direct instruction. The production must be youth-friendly, gender-inclusive, body- and sex-positive, trauma-informed, rights-based and culturally credible.</p> <h1><strong>Required Outputs</strong></h1> <table> <tbody> <tr> <td> <p><strong>Output</strong></p> </td> <td> <p><strong>Included Base Quantity</strong></p> </td> <td> <p><strong>Requirement</strong></p> </td> </tr> <tr> <td> <p>Micro-drama episodes</p> </td> <td> <p>25-30</p> </td> <td> <p>Each episode will be 60–90 seconds, serialised, digital-first and supplied in approved platform formats.</p> </td> </tr> <tr> <td> <p>Optional additional episodes</p> </td> <td> <p>Up to 5</p> </td> <td> <p>Separately priced per episode and produced only following written authorisation.</p> </td> </tr> <tr> <td> <p>Original song and music video</p> </td> <td> <p>1 each</p> </td> <td> <p>Original composition, production, master and agreed promotional cutdowns, with all rights cleared.</p> </td> </tr> <tr> <td> <p>Series trailer</p> </td> <td> <p>1</p> </td> <td> <p>Up to 60 seconds, including an agreed vertical version.</p> </td> </tr> <tr> <td> <p>Promos</p> </td> <td> <p>3</p> </td> <td> <p>Short-form campaign promos in agreed aspect ratios.</p> </td> </tr> <tr> <td> <p>Cast interviews</p> </td> <td> <p>5–6</p> </td> <td> <p>Edited short-form interviews with approved cast members.</p> </td> </tr> <tr> <td> <p>Behind-the-scenes and shoulder content</p> </td> <td> <p>Minimum 10 clips</p> </td> <td> <p>Edited clips suitable for episodic amplification.</p> </td> </tr> <tr> <td> <p>Episode thumbnails and stills</p> </td> <td> <p>Thumbnail sets and a curated stills package for all episodes</p> </td> <td> <p>Editable templates and final exports.</p> </td> </tr> <tr> <td> <p>Regional-language versions</p> </td> <td> <p>Up to 3 languages</p> </td> <td> <p>Optional and separately priced by language and episode or as a full-series package.</p> </td> </tr> </tbody> </table> <p>The quantities above constitute the base scope. Any additional output must be approved through the change-control process before production begins.</p> <h1><strong>What You will do</strong></h1> <p>The selected production partner will be responsible for the end-to-end development and production of the series, including but not limited to:</p> <ul> <li>Concept & Story Development: Develop the overarching concept, story universe, and narrative arc for across all episodes of the micro-drama series featuring multiple adolescent girl protagonists and an interconnected universe of characters.</li> <li>Character & Story Arcs: Develop detailed character profiles and individual arcs, ensuring each girl’s and character's journey explores relatable adolescent experiences while contributing to the larger narrative.</li> <li>Scriptwriting: Develop episode-wise scripts that organically integrate key themes and messages around girl empowerment, menstruation, nutrition, mental health, gender-based violence, and a strong focus on HPV immunisation.</li> <li>Creative Development: Translate programme objectives and key messages into engaging, emotionally resonant, culturally relevant stories with strong role modelling and positive behavioural shifts.</li> <li>Digital-First Storytelling: Ensure episodes are structured, paced, and formatte