Partner Marketing Manager

<p><strong>The Basics:</strong></p> <p><span data-contrast="none">Tanium's alliances with Microsoft, AWS, and Google Cloud are among the most important growth levers in the company, and this role owns the marketing side of all three. As Partner Marketing Manager, Cloud Alliances, you are Tanium's marketing face to our cloud partners: the person their partner marketing teams plan with, negotiate with, and build with. You will build joint marketing plans directly with your marketing counterparts at Microsoft, AWS, and Google Cloud, own budget negotiations with each partner, secure and manage Market Development Funds (MDF), and combine MDF with Tanium's own budget into one funded, coordinated investment plan per partner.</span><span data-ccp-props="{"335559739":140}"> </span></p> <p><span data-contrast="none">Those plans exist to produce pipeline. This is a builder's role with unambiguous accountability: the campaigns you run must generate Marketing Qualified Leads (MQLs) that Tanium's telesales team validates and converts into Sales Qualified Leads (SQLs) with material pipeline attached. You will design the campaigns, own the lead handoff, tune the funnel with telesales every week, and carry the numbers: MQL volume and quality, MQL-to-SQL conversion, and partner-sourced and partner-influenced pipeline.</span><span data-ccp-props="{"335559739":140}"> </span></p> <p><span data-contrast="none">This is a high-impact senior individual contributor role built for a modern, AI-fluent marketer. Enterprise buyers increasingly research in ChatGPT, Copilot, and Gemini alongside traditional search, so you plan for visibility in AI assistants as deliberately as you plan a conference booth, and you run physical and digital programs as one integrated plan with one pipeline number.</span><span data-ccp-props="{"335559739":140}"> </span></p> <p><span style="font-weight: 400;"><strong><em>This position follows the Company’s hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of <span style="text-decoration: underline;">three</span> days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.</em></strong></span></p> <p> </p> <p><strong>What you’ll do:</strong></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Own joint marketing planning with Microsoft, AWS, and Google Cloud:</span></span></strong><span data-contrast="none"><span data-ccp-parastyle="List Bullet"> Serve as Tanium's single marketing owner for all three cloud alliances. Build trusted, durable relationships with partner marketing, field marketing, and partner development counterparts at each company, and build data-informed, per-partner joint marketing plans aligned to each partner's co-sell and marketplace priorities and to Tanium's pipeline goals. Own the planning cadence end to end: annual and quarterly plan development, regular working sessions, and quarterly business reviews with partner marketing leadership.</span></span><span data-ccp-props="{"335559685":432,"335559739":80}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Negotiate and own the joint marketing budget:</span></span></strong><span data-contrast="none"><span data-ccp-parastyle="List Bullet"> Lead budget negotiations with each partner. Secure and manage MDF through the full lifecycle: proposal development, fund requests, execution, claims and compliance, and ROI reporting. Build combined marketing plans funded by MDF plus Tanium budget, make every dollar accountable to pipeline, and defend the investment strategy with data.</span></span><span data-ccp-props="{"335559685":432,"335559739":80}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Build the partner demand generation engine:</span></span></strong><span data-contrast="none"><span data-ccp-parastyle="List Bullet"> Design and run always-on, co-branded campaigns targeting joint accounts and each partner's own sellers. Own campaign architecture end to end: audience and account selection, offer and content strategy, channel mix, lead capture, nurture, attribution, and </span><span data-ccp-parastyle="List Bullet">closed-loop</span><span data-ccp-parastyle="List Bullet"> reporting in Salesforce and </span><span data-ccp-parastyle="List Bullet">various marketing tools/platforms</span><span data-ccp-parastyle="List Bullet">.</span></span><span data-ccp-props="{"335559685":432,"335