Media Buyer & Performance Analyst Location: Cape Town, hybrid (Workshop17 Newlands) Employment type: Full-time, permanent Compensation: Competitive, plus performance-based incentives About the company Our client is a fast-growing premium outdoor lighting brand, founded in South Africa. It is an 8-figure USD direct-to-consumer business, now scaling across the USA, UK, Australia, Canada and Europe, and building toward 9-figure annual revenue. The role You will own the day-to-day performance of the brand's Meta advertising, managing significant spend across multiple products and markets. You will also be the person who explains what is really driving growth: across acquisition, creative, conversion, customer behaviour and commercial results. You will work closely with senior marketing leadership, two experienced Creative Strategists, a data partner and external paid-media partners. What you'll do Meta media buying • Own day-to-day Meta performance across the South African and global accounts • Decide when to scale, hold, reduce or restructure spend within agreed CPA, NCPA, MER and contribution targets • Manage spend across multiple product CBOs and markets • Understand the role each ad plays within a CBO and the wider customer journey, not just ad-level metrics • Cut underperforming or fatigued ads with discipline, and graduate proven creative-test winners into scaling campaigns • Keep improving account structure, efficiency and scaling strategy, and stay ahead of Meta platform changes Performance analysis and diagnostics • Monitor DTC performance across spend, revenue, contribution, MER, NCPA, conversion rate, AOV, traffic and product mix • Diagnose whether a change comes from media, creative, landing pages, offers, seasonality, tracking or product mix • Separate genuine performance issues from normal volatility • Turn data into clear insight: what changed, why, and what to do next, and raise risks before anyone has to ask Data, reporting and AI • Work with the data partner to improve data accuracy, attribution and reporting across markets, products and channels • Spot tracking, attribution and data discrepancies early • Build automated monitoring and alerts that flag unusual changes in performance • Use AI to speed up recurring analysis, anomaly detection and reporting Creative performance insight • Identify winning, declining and fatigued creatives and share clear insights with the Creative Strategists • Make sure new creative tests get the right spend and data before conclusions are drawn • Take part in Creative Sprints and feed learnings back into the creative testing system Paid media oversight • Oversee outsourced paid-media channels, including Google Ads, and hold partners to agreed commercial targets • Make sure learnings across Meta, Google and other channels are shared, not siloed • Help evaluate new paid-media platforms as the channel mix grows What success looks like • Meta spend scales while acquisition economics stay healthy • Winning creatives are found and scaled quickly; declining ads are managed intelligently • Performance issues are caught early, before they become expensive • Leadership can clearly see what is driving DTC performance • AI and automation cut the manual monitoring and reporting Requirements You bring • 3+ years of hands-on Meta Ads experience in DTC e-commerce • Experience managing meaningful paid-media budgets and making independent scaling decisions • A strong understanding of Meta campaign structures, ad funnels and creative testing • Commercial instinct: you understand how media spend, CPA, MER, conversion rate, AOV, contribution and profitability connect • Strong analytical ability and real curiosity about why performance changes • Confidence across Shopify, Meta Ads Manager, analytics platforms and reporting dashboards • A solid grasp of attribution and tracking fundamentals • AI fluency: you already use AI tools, automation or agents in your workflow • A structured, detail-oriented and proactive approach • Clear communication with both creative and commercial teams Strong advantages • Managing Meta across multiple international markets • Experience with high-spend DTC brands • Familiarity with Google Ads, even if it wasn't your main channel • Data visualisation, automated reporting, APIs, AI agents or workflow automation Benefits • Real influence: work directly with senior leadership and shape how the marketing budget is deployed • Serious scale: run Meta for an 8-figure USD international DTC brand building toward 9-figure revenue • A strong team: two experienced Creative Strategists and a strong in-house marketing team • Build something modern: help create a performance function that combines media buying, commercial analysis, data, automation and AI • Real ownership: autonomy from day one in a fast-moving, globally ambitious business • Earning potential: meaningful performance-based incentives tied to measurable results • Flexible hybrid working from Workshop17 Newlands