If you are good at convincing people, this role is built for you. You attract the interest of R&D and innovation leaders with the reports and articles you publish. Then you turn that interest into conversations and persuade the right people to meet our sales team. You'll build a profile few people have: the authority to write for senior technical leaders and the ability to win them over in a call. Part of your compensation is variable and tied to the leads you develop, so your earnings grow with the demo calls our sales team accepts. Expect to spend about 60% of your time on lead development and 40% on content. • Turn inbound contacts into demo calls: Develop leads from gated reports, blog subscriptions, interviews, and event invitations until they're ready for sales • Qualify and reach out: Decide who gets personal outreach, then open each conversation by email, LinkedIn, or phone with an insight relevant to the prospect's R&D portfolio • Write reports and blogs: Create SEO- and GEO-optimized content for R&D and innovation leaders, and keep existing articles and reports current • Run nurture programs in HubSpot: Build sequences and lead scoring, and track which assets produce pipeline • Bridge marketing and sales: Join sales meetings, hand over demo-ready leads with full context, and turn prospect questions into new content • Fluent German and English, written and spoken • Clear, authoritative writing for expert audiences • Confidence on calls with senior decision-makers and the judgment to separate real buying intent from noise • Hands-on experience with HubSpot or a comparable CRM, and with AI agents that speed up your work • Strong self-management across writing deadlines and lead follow-up, with protected time for both • An ambitious, positive, and collaborative spirit, plus the curiosity to try new ideas • Bonus: experience in B2B SaaS, consulting, or an R&D-driven context; hungry career starters are welcome too You'll join a marketing team that sets the agenda in its field. We publish original research for R&D and innovation leaders, test new ideas constantly, and shape how the market sees ITONICS. Good ideas go live fast, and you'll see your impact in the numbers. At ITONICS, you'll: • Earn a base salary plus variable pay that grows with every lead you develop • Own a measurable share of the pipeline and work directly alongside sales • Build expertise in foresight, technology intelligence, and R&D portfolio management with the experts who apply it every day • Work with the world's most innovative companies like Adidas, Johnson & Johnson, Toyota, Roche, and SIEMENS