About the Role We are open to engaging this talent on either a freelance/contract basis or as a part-time Fixed Term Contract (6 months, 3 days per week), depending on the candidate's preference and availability. We are seeking a Paid Media Specialist with B2B digital marketing experience to support on the execution and optimisation of paid media campaigns across global digital channels. This role is pivotal to delivering high-quality leads, enabling revenue growth, and delivering measurable ROI through innovative and data-driven advertising. Campaign Execution & Management • Build, launch, and manage paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook/Instagram), and other relevant platforms. • Implement campaign targeting, audience segmentation, bidding strategies, and budget allocations as defined by marketing objectives. • Ensure campaigns are set up accurately, following platform best practices and internal processes. Analytics & Reporting • Use Google Analytics, platform dashboards, and reporting tools to monitor campaign performance. • Produce regular campaign performance reports with key insights and recommendations. • Maintain accurate campaign tracking, tagging, and attribution to support reporting requirements. • Identify trends, opportunities, and areas for improvement based on campaign data. Marketing Operations & Collaboration • Work closely with content, design, digital marketing, and regional marketing teams to coordinate campaign assets and messaging. • Support the development and delivery of landing pages, ad creatives, and campaign materials. • Coordinate campaign launch schedules and ensure all required assets are available on time. Platform Management & Best Practices • Maintain campaign structures, audience lists, tracking implementation, and advertising accounts. • Stay informed on platform updates, new advertising features, and industry best practices. • Support compliance with data privacy regulations and platform advertising policies. • Troubleshoot campaign delivery, tracking, and performance issues as they arise. Essential • Proven track record of planning, managing, and delivering paid media campaigns on time and within agreed budgets. • Global Campaign experience • Demonstrated experience in achieving lead generation objectives and meeting key performance metrics, including CPL (Cost per Lead), CPA (Cost per Acquisition), CPD (Cost per Demo), and CPW (Cost per Win). • Strong capability in driving continuous campaign performance improvements through data-driven optimisation, audience segmentation, A/B testing, and experimentation. • Experience in ensuring accurate campaign tracking, performance reporting, data integrity, and adherence to platform governance and best practice standards. • Ability to analyse campaign results, provide actionable insights, and make strategic recommendations to maximise return on investment and marketing effectiveness. Desirable • Experience with global campaigns and multi-language targeting. • Knowledge of programmatic advertising and DSPs. • Google Ads and Meta certifications. Apply Now!