Senior CRM Campaign Specialist

<p><strong><em><span data-contrast="auto">*PLEASE NOTE: This position is based in the Charlotte, NC, Denver, CO or Seattle, WA area with a hybrid work schedule of three days per week in office (Tues, Wed, Thurs) and two days WFH. </span></em></strong><span data-ccp-props="{}"> <strong><em>This position does not offer visa sponsorship.*</em></strong></span></p> <p> </p> <p class="x12ofw9d"> </p> <h2 class="x1ll2q23 x1a4oops">The Opportunity</h2> <p class="x12ofw9d">As a Senior CRM Campaign Specialist, you’ll help drive customer engagement and business growth through impactful email marketing programs for LendingTree’s Insurance business. You’ll join a growing Email team and play a hands-on role in bringing CRM strategies to life — from campaign planning and segmentation to testing, deployment, and optimization.</p> <p class="x12ofw9d">This role is a great opportunity for an experienced email marketer who enjoys balancing strategic thinking with hands-on execution and using data to continuously improve the customer experience.</p> <h2 class="x1ll2q23 x1a4oops">How You’ll Make an Impact</h2> <ul class="x12ofw9d"> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Partner with internal stakeholders to develop and execute email programs that drive business growth and customer engagement.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Own the execution of automated and one-time email campaigns, including segmentation, personalization, testing, and deployment.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Contribute to CRM planning, strategy, campaign roadmaps, and timelines.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Analyze campaign performance and develop A/B tests to measure the impact of changes on key performance indicators.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Identify and implement opportunities to improve campaign content, design, targeting, templates, and customer journeys.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Communicate campaign timing, targeting, scope, and results to internal stakeholders.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Continuously optimize email workflows and communications journeys to improve engagement and conversion.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Partner with internal technology teams to create and enhance customer communications journeys as needed.</li> </ul> <h2 class="x1ll2q23 x1a4oops">Who You’ll Work With</h2> <p class="x12ofw9d">You’ll be part of a larger Email team responsible for the design and deployment of email marketing programs for LendingTree’s Insurance business. You’ll work closely with CRM, marketing, analytics, technology, and other internal partners to plan, execute, and optimize campaigns.</p> <p class="x12ofw9d">This is a highly collaborative role where you’ll have the opportunity to influence how we engage customers while partnering with teams across the organization to deliver measurable results.</p> <h2 class="x1ll2q23 x1a4oops">What You’ll Bring</h2> <ul class="x12ofw9d"> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">3–5 years of experience in email marketing or customer lifecycle marketing, preferably in a B2C environment.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Strong understanding of email marketing best practices, deliverability, segmentation, personalization, and automation.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Hands-on experience building and executing email campaigns.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Experience with A/B testing and using campaign performance data to inform decisions.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Strong analytical skills and the ability to translate data into actionable insights.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Strong project management skills and the ability to manage multiple campaigns simultaneously.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Excellent organization and attention to detail.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Strong communication and presentation skills.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Experience collaborating effectively with cross-functional teams and internal stakeholders.</li> </ul> <h2 class="x1ll2q23 x1a4oops">What Will Help You Thrive</h2> <ul class="x12ofw9d"> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">A high degree of initiative, ownership, and personal responsibility.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Curiosity and a natural desire to understand what’s working, what isn’t, and how to make it better.</li> <li class="xitg8i0 x