Sr. Director of Social Media

<p><span style="font-family: georgia, palatino, serif; font-size: 12pt;">Make a difference with us! At Alliance Defending Freedom, we believe God has brought you here for His purpose—to stand for truth and defend the God-given right to live and speak it. Together, we protect religious freedom, free speech, the sanctity of life, marriage and family, and parental rights. Review our <a href="https://adflegal.org/about-us/careers/statement-of-faith/" target="_blank">Statement of Faith</a> to ensure we’re a fit for you.</span></p> <p><span style="font-family: georgia, palatino, serif; color: rgb(35, 111, 161); font-size: 12pt;"><strong><span style="color: rgb(0, 48, 87);">Locations:</span> </strong><span style="color: rgb(0, 0, 0);">Scottsdale, AZ / Lansdowne, VA / Dallas, TX</span></span></p> <p><span style="font-family: georgia, palatino, serif; color: rgb(0, 48, 87); font-size: 12pt;"><strong>Team Overview</strong></span></p> <p><span style="font-family: georgia, palatino, serif; font-size: 12pt;">As Sr. Director of Social Media, you are a key member of the Marketing Team responsible for leading ADF's organic social media presence across Facebook, Instagram, YouTube, X, and LinkedIn. You'll set the strategic direction for organic social content, translate platform and audience intelligence into ADF's broader content strategy, and build and lead an in-house team that produces ADF's day-to-day social content — staying close enough to contribute directly when priorities demand.</span></p> <p><span style="font-family: georgia, palatino, serif; font-size: 12pt;">This role requires someone who thinks at the channel level: fluent in platform behavior, obsessive about content quality, and sharp on what actually drives audience engagement, while working in lockstep with Creative Services, Communications, and Digital Advertising to keep every channel pulling in the same direction.</span></p> <p><span style="font-family: georgia, palatino, serif; font-size: 12pt;">Social media isn't a side channel at ADF — it's one of the primary ways we advance our mission, build public awareness, and engage the ministry friends who make this work possible. You'll own the quality, voice, and impact of that presence — extending ADF's global digital influence and playing an integral part in the ministry's growth.</span></p> <p><span style="font-family: georgia, palatino, serif; color: rgb(0, 48, 87); font-size: 12pt;"><strong>Key Responsibilities</strong></span></p> <p><span style="font-family: georgia, palatino, serif; font-size: 12pt;">Strategy & Channel Ownership:</span></p> <ul> <li style="font-family: georgia, palatino, serif; font-size: 12pt;"><span style="font-family: georgia, palatino, serif; font-size: 12pt;"><span class="TextRun SCXW78512892 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW78512892 BCX0">Develop and own ADF's organic social media strategy and platform presence (currently Facebook, Instagram, YouTube, X, and LinkedIn), </span></span>amplifying brand awareness and growing ADF's share of voice with a clear focus on driving engagement volume, engagement rate, and long-term audience growth.</span></li> <li style="font-family: georgia, palatino, serif; font-size: 12pt;"><span style="font-family: georgia, palatino, serif; font-size: 12pt;">Maintain deep, current knowledge of platform algorithms, content formats, and best practices across major social platforms and apply that knowledge to continuously improve content performance.</span></li> <li style="font-family: georgia, palatino, serif; font-size: 12pt;"><span style="font-family: georgia, palatino, serif; font-size: 12pt;">Anticipate and capitalize on high-stakes cultural moments, reading the conversation landscape, thinking around the corner, and positioning ADF's voice ahead of emerging narratives rather than reacting to them.</span></li> <li style="font-family: georgia, palatino, serif; font-size: 12pt;"><span style="font-family: georgia, palatino, serif; font-size: 12pt;">Establish and monitor key performance indicators, reporting on performance regularly to Marketing leadership using data to drive content decisions.</span></li> <li style="font-family: georgia, palatino, serif; font-size: 12pt;"><span style="font-family: georgia, palatino, serif; font-size: 12pt;">Own the social media budget, including agency relationships, creator partnerships, and technology.</span></li> </ul> <p><span style="font-family: georgia, palatino, serif; font-size: 12pt;">Content & Creative Execution:</span></p> <ul> <li style="font-family: georgia, palatino, serif; font-size: 12pt;"><span style="font-family: georgia, palatino, serif; font-size: 12pt;">Direct the planning, creation, and publishing cadence of social media content in collaboration with your direct reports on the social media team.</span></li> <li style="font-family: georgia, palatino, serif; font-size: 12pt;"><span style="font-family: georgia, palatino, serif; font-size: 12pt;">Provide creative input and recommendations for social media assets developed in partnership with Creative Services, ensuring content is optimized for platform engagement and consistent with ADF brand standards.</span></li> <li style="font-family: georgia, palatino, serif; font-size: 12pt;"><span style="font-family: georgia, palatino, serif; font-size: 12pt;">Personally contribute to content creation and publishing as needed, stepping in to maintain quality and cadence when team capacit