<h2><strong>About the Role</strong></h2> <p>The Vice President, Marketing will set the company-wide marketing strategy and lead the integrated marketing organization across brand, product marketing, content and creative, experiential marketing, web, demand generation, integrated campaigns, and sales enablement.</p> <p>This leader will translate Awardco’s strategy and product vision into a differentiated market position, a clear customer narrative, and a coordinated go-to-market system that drives awareness, pipeline, revenue, adoption, and customer value. The role will balance long-term category and brand building with disciplined near-term execution and measurable business impact.</p> <p>The VP of Marketing will be a close partner to the CEO and executive team and will work across Product, Sales, Customer Success, Finance, and People Operations to create clarity, focus, and accountability across the customer journey.</p> <h2><strong>What You’ll Do</strong></h2> <ul> <li><strong>Set marketing strategy and priorities:</strong> Develop and own an integrated marketing strategy aligned to Awardco’s company strategy, growth goals, product roadmap, priority markets, and customer needs. Establish clear operating rhythms, investment priorities, and success measures.</li> <li><strong>Clarify Awardco’s market position:</strong> Define and evolve the company narrative, category strategy, positioning, messaging, and differentiated points of view across recognition, rewards, engagement, incentives, and intelligence.</li> <li><strong>Lead multi-product go-to-market:</strong> Partner with Product and commercial leaders to bring new products and capabilities to market with strong audience definition, market insight, packaging and pricing input, launch planning, enablement, communications, and post-launch measurement.</li> <li><strong>Build a predictable growth engine:</strong> Lead demand generation, web, campaigns, marketing operations, and lifecycle programs that create qualified pipeline, improve conversion, support efficient growth, and strengthen the connection between marketing activity and revenue outcomes.</li> <li><strong>Elevate product marketing:</strong> Ensure customer insights, competitive intelligence, market research, analyst perspectives, and voice-of-customer feedback inform product strategy, segmentation, messaging, launches, sales stories, and customer adoption.</li> <li><strong>Strengthen brand and thought leadership:</strong> Build Awardco’s reputation with HR, People, and business leaders through compelling content, customer proof, executive visibility, research, community, analyst and influencer relationships, and high-quality experiences.</li> <li><strong>Make events and experiences strategic:</strong> Set the strategy and measurement approach for experiential marketing, including flagship events, executive programs, conferences, and other experiences that deepen relationships and contribute to business growth.</li> <li><strong>Partner tightly with Sales and Customer Success:</strong> Create shared go-to-market plans, account and audience priorities, sales enablement, competitive guidance, customer communications, and feedback loops that improve the full customer journey.</li> <li><strong>Use data to improve decisions:</strong> Establish a clear marketing measurement framework tied to pipeline, ACV, revenue, win rates, conversion, customer adoption, retention, brand health, and return on investment. Use data to make tradeoffs and continuously improve performance.</li> <li><strong>Build an AI-enabled marketing organization:</strong> Identify practical ways to use AI, automation, and data to improve customer insight, content and campaign effectiveness, operational efficiency, and decision quality while maintaining strong judgment and brand standards.</li> <li><strong>Lead and develop the team:</strong> Build a high-performing, customer-centered marketing organization. Set clear expectations, develop leaders, strengthen cross-functional collaboration, and create a culture of accountability, creativity, trust, and high-quality execution.</li> <li><strong>Represent the customer and the market:</strong> Maintain deep relationships with customers, prospects, partners, analysts, and industry leaders. Bring external insight into executive decisions and ensure Awardco’s marketing reflects the realities of the markets we serve.</li> </ul> <h2><strong>What You’ll Bring</strong></h2> <ul> <li>12+ years of progressive marketing, go-to-market, or related experience, including significant leadership experience in B2B SaaS or a similarly complex technology business.</li> <li>Experience leading an integrated marketing organization across multiple disciplines, with the ability to set strategy while staying close enough to the work to drive quality and speed.</li> <li>A track record of building or scaling a demand and pipeline engine and connecting marketing investments to measurable commercial outcomes.</li> <li>Experience taking complex products or platforms to market, including positioning, messaging, launches, packaging and pricing partnership, enablement, and adoption.</li> <li>Strong customer and market orientation, with the ability to turn customer insight, market research, competitive intelligence, and data into clear strategic choices.</li> <li>Demonstrated ability to build a differentiated brand and point of view in a competitive category.</li> <li>Experience operating as an executive partner and influenci