<div class="content-intro"><h3><strong>Who we are:</strong></h3> <p>Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="WPP.com">WPP.com</a> </p> <p>For more information visit <a href="https://www.bursonglobal.com/">bursonglobal.com</a> and follow us on <a href="https://www.linkedin.com/company/burson/posts/?feedView=all">LinkedIn</a> and <a href="https://www.instagram.com/burson.global/?hl=en">Instagram</a>.</p></div><p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>More about the role:</strong></span></p> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Burson India is hiring an inspirational and experienced <strong>Strategic Planner & Creativity </strong>to join our team. This role requires the ability to do in-depth research, analyze market trends, develop compelling insights, and craft strategic frameworks that fuel creative ideation and ultimately deliver impactful results for our clients. This role also requires a deep understanding of brand reputation, target audience insights, and the ability to connect these elements to address specific business challenges.</span></p> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">The ideal candidate will have a proven track record in creating earned-first creative strategies for top-tier corporate and consumer brands in India. You will collaborate with Burson India’s client servicing teams & award-winning Creative Hub, contribute to high-value new business pitches, to deliver exceptional creative campaigns that drive measurable impact. You will spearhead the agency’s growth by crafting winning pitch decks, leading proposal writing, and driving creative PR and integrated communication strategies for prospective clients. You will bridge the gap between creative storytelling, strategic media planning, influencer marketing, and commercial pitch execution.</span></p> <p> </p> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>What you'll do:</strong></span></p> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Creative Strategy Development and Planning:</strong></span></p> <ul> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Lead the development of earned-first creative strategies for key new business pitches, ensuring they are both culturally and brand-relevant</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Build approaches and plans for turning clients’ business & communications challenges into actionable insights that inspire your colleagues and clients towards original ideas</span></li> </ul> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Client Partnership and Servicing Support:</strong></span></p> <ul> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Collaborate with Burson’s PR, digital, creative, content, and analytics teams to develop, plan and deliver cohesive and compelling creative campaigns across earned, owned, shared and paid channels</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Present strategic recommendations to senior clients with confidence and clarity, demonstrating a deep understanding of their business objectives, audience insights (human truths), communications approach and measurement against objectives to show business impact</span></li> </ul> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>New Business Development:</strong></span></p> <ul> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Support high-value pitch opportunities demonstrating a deep understanding of the brief, business objectives, audience insights (human truths), communications approach and measurement against objectives to show business impact</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Pitch Strategy & Development: <strong><em>Own the end-to-end creation of high-i