<div class="content-intro"><p><em>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit <a class="_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b18uv _4fpr8stv _5goinqa1 _f8pj13af _9oik18uv _1bnxglyw _jf4cnqa1 _30l313af _1nrm18uv _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1" href="http://klaviyo.com/careers" data-renderer-mark="true">klaviyo.com/careers</a> to see how we empower creators to own their own destiny.</em></p></div><h1><strong>Senior Product Manager, Product-Led Growth (PLG)</strong></h1> <h2><strong>About the Team</strong></h2> <p>Klaviyo's Growth team is responsible for making it easier for businesses to discover, adopt, and grow with Klaviyo. We build the product experiences that connect customer value to sustainable business growth, spanning onboarding, activation, self-service purchasing, subscriptions, billing, and monetization.</p> <p>As Klaviyo continues to expand its platform and introduce new products and AI-powered capabilities, our team plays a critical role in helping customers realize value quickly, understand the full breadth of what Klaviyo offers, and seamlessly grow their investment over time.</p> <p>We believe the best growth strategies are built into the product itself. By combining customer empathy, thoughtful design, experimentation, and data-driven decision-making, we create intuitive experiences that drive adoption, conversion, retention, and long-term customer success.</p> <h2><strong>About the Role</strong></h2> <p>We're looking for a Senior Product Manager to help define and accelerate Klaviyo's product-led growth strategy, with a focus on creating seamless, high-converting customer experiences across the entire product lifecycle.</p> <p>This role sits at the intersection of product experience, growth, and monetization. You'll own key initiatives that help customers move from initial signup to activation, discover and adopt additional capabilities, and expand their relationship with Klaviyo through intuitive self-service experiences.</p> <p>This isn't just about optimizing conversion funnels or running experiments. We're looking for someone who understands that sustainable growth comes from delivering meaningful customer value, removing friction, and building experiences that make it easy for customers to get started, see results, and grow.</p> <p>You'll partner closely with engineering, design, analytics, marketing, finance, and go-to-market teams to identify growth opportunities, shape product strategy, and deliver measurable business impact. You'll have the opportunity to influence how Klaviyo scales its self-service business while supporting an increasingly sophisticated product portfolio and customer base.</p> <h2><strong>How You'll Make a Difference</strong></h2> <ul> <li><strong>Own key product-led growth initiatives</strong> across the customer lifecycle, including signup, onboarding, activation, conversion, retention, and expansion, with a focus on improving customer experience and driving measurable business outcomes.</li> <li><strong>Optimize the self-service customer journey</strong> by identifying and removing friction across product discovery, account setup, trial experiences, purchasing, and upgrades.</li> <li><strong>Accelerate time to value</strong> by building intuitive onboarding and activation experiences that help customers quickly understand Klaviyo's capabilities and achieve meaningful outcomes.</li> <li><strong>Drive conversion and monetization</strong> through thoughtful in-product experiences that help customers understand available plans, evaluate additional capabilities, and seamlessly upgrade or expand their usage.</li> <li><strong>Partner on pricing, packaging, and billing experiences</strong> to ensure customers can easily understand, purchase, and manage their subscriptions as their businesses grow.</li> <li><strong>Build a culture of experimentation</strong> by developing hypotheses, designing and evaluating experiments, and translating insights into product improvements that drive sustainable growth.</li> <li><strong>Define and measure success</strong> through clear growth metrics, including activation, trial-to-paid conversion, feature adoption, retention, expansion, and revenue impact.</li> <li><strong>Leverage customer insights and behavioral data</strong> to identify opportunities, understand points of friction, and prioritize initiatives with the greatest potential customer and business impact.</li> <li><strong>Collaborate across product and go-to-market teams</strong> to connect self-service and sales-assisted growth motions, creating consistent experiences for customers across different segments and stages of maturity.</li> <li><strong>Develop and execute a product roadmap</strong> that balances near-term growth opportunities with longer-term investments in scalable, customer-centric product experiences.</li> </ul> <h2><strong>Who You Are</strong></h2> <ul> <li>You hav