<p></p> <p>OTR Solutions is an innovator in the transportation industry providing a suite of factoring, fuel, and business management focused solutions. We help new and established companies get fast access to the funds they need for daily operations. As a Private Equity backed FinTech company, we are looking to grow our best-in-class financial organization. </p> <p><em><strong>OTR has been recognized as a “Top Workplace” by the Atlanta Journal-Constitution since 2016!</strong></em></p> <p></p> <p></p> <p>OTR Solutions is looking for a <strong>Demand Generation Specialist</strong> to support the execution of marketing campaigns that build awareness, generate qualified leads and contribute to pipeline growth.</p> <p>Reporting to the Director of Demand Generation, you'll work alongside experienced marketers to build and launch campaigns across email, paid media, digital channels, and other marketing programs. You'll gain hands-on experience with marketing automation, CRM systems, campaign analytics, and experimentation while developing a strong foundation in B2B demand generation.</p> <p>This is a strong opportunity for an early-career marketer who is curious, analytical, organized, and eager to understand how marketing influences the entire customer journey.</p> <p><strong>Responsibilities:</strong></p> <p><strong></strong></p> <ul> <li>Support the build, launch, and monitoring of multi-channel demand generation campaigns.</li> <li>Build and update emails, landing pages, forms, audience lists, and campaign workflows.</li> <li>Assist with audience segmentation and lead nurture programs.</li> <li>Coordinate campaign assets, timelines, and approvals with Marketing team members.</li> <li>Perform QA across campaign assets, links, forms, tracking parameters, and workflows before launch.</li> <li>Monitor campaign performance and help identify trends across engagement, leads, and conversions.</li> <li>Assist with campaign reporting and maintain accurate campaign documentation.</li> <li>Support A/B testing across messaging, creative, audiences, and campaign experiences.</li> <li>Work within marketing automation, CRM, analytics, and campaign-management platforms.</li> <li>Collaborate with Director of Demand Generation and Sales team, and others to support campaign execution.</li> <li>Gather feedback and campaign data to help identify opportunities for improvement.</li> <li>Learn to use AI and automation tools responsibly to improve productivity, research and analysis.</li> <li>Stay current on digital marketing, demand generation and marketing technology trends.</li> </ul> <p><strong>What we look for:</strong></p> <p></p> <ul> <li>Some experience in marketing, digital marketing, communications, internships, or a related environment.</li> <li>College degree in Marketing, Business, Communications or a related field preferred.</li> <li> Foundational understanding of digital marketing and an interest in B2B demand generation.</li> <li>Strong analytical curiosity and comfort working with data.</li> <li>Strong written communication and attention to detail.</li> <li>Excellent organization and ability to manage multiple assignments.</li> <li>Willingness to learn CRM, marketing automation, analytics, and paid media platforms.</li> <li>Ability to receive feedback, ask thoughtful questions, and apply what you've learned.</li> <li>Self-motivated, collaborative, and comfortable working in a fast-paced environment.</li> </ul> <p></p> <p><strong>What You'll Learn</strong></p> <p>You'll develop hands-on experience in multi-channel campaign management, marketing automation, CRM and lead management, paid media, lifecycle marketing, funnel analytics, experimentation, attribution, and B2B revenue marketing.</p> <p></p> <div class="RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m"><strong>Perks and Benefits:</strong> </div> <div class="RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m"> </div> <div class="RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m"> OTR provides a competitive, comprehensive compensation package for our full-time employees: </div> <ul class="RichTextList-bulleted"> <li> <div class="RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m">Eligibility for Individual and Company bonus programs </div> </li> <li> <div class="RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m">Medical, Dental, Vision, Life/ AD&D Insurance, Short-Term Disability </div> </li> <li> <div class="RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m">Pet Insurance, Paid Family Leave, Employee Assistance Program </div> </li> <li> <div class="RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m">Fully Paid Maternity Leave </div> </li> <li> <div class="RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m">401(k) with Company Matching </div> </li> <li> <div class="RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m">Ge