<p class="p2"><strong>About ATTN:<span class="Apple-converted-space"> </span></strong></p> <p class="p3">ATTN: is the creative studio and media company that earns attention – and makes it matter. <span class="s2">We started as a publisher, building a business around attention that amassed a massive audience, giving us rare insights and valuable distribution. Since then, we’ve grown into a full-service content studio that creates original IP and </span>premium social campaigns for the brands, institutions, and leaders who need more than just visibility. Through creative excellence and a deep understanding of culture, we build trust and drive meaningful impact for our partners.<span class="Apple-converted-space"> </span></p> <p class="p2"><strong>About the Role<span class="Apple-converted-space"> </span></strong></p> <p class="p2">The Director of Effectiveness & Measurement owns the design, build, and operation of next-generation measurement capabilities that quantify the true impact of the campaigns ATTN: builds for its brand clients, directly shaping how client media and content investment is allocated. This leader combines strategic vision with hands-on execution to establish the measurement frameworks, operating model, and talent required to serve current client demand while building ATTN:'s future-state measurement product.<span class="Apple-converted-space"> </span></p> <p class="p4"><strong>Key Responsibilities & Focus Areas<span class="Apple-converted-space"> </span></strong></p> <ul> <li class="p2">Drive ATTN:'s marketing measurement strategy, including defining campaign impact, success metrics, and standards across all channels and client verticals.</li> <li class="p2">Define and execute a client-facing campaign performance strategy that improves engagement, conversion, and relationship depth across brand partners and priority audiences. </li> <li class="p2">Establish measurement as a core input into client investment decisions, media planning, and campaign strategy. </li> <li>Lead ongoing modernization of measurement workflows and tooling, and raise the quality and consistency of client-facing reporting and insights. </li> <li>Partner with account, strategy and creative teams to design and deliver high-performing campaign experiences from pitch and intake through in-flight measurement and post-campaign insights.</li> <li>Design optimization and experimentation programs, including A/B testing, behavioral analytics, and audience research, to continuously raise the bar on client campaign performance. </li> <li>Translate measurement outputs into clear, actionable recommendations that drive client budget allocation, audience targeting, and creative optimization. </li> <li>Integrate external partners while developing in-house capabilities. </li> </ul> <p class="p5"> </p> <p class="p4"><strong>About You:<span class="Apple-converted-space"> </span></strong></p> <ul> <li class="p2">8+ years in digital publishing, media or an agency running measurement projects, such as Brand Lift, Attribution and Sales Lift studies.<span class="Apple-converted-space"> </span></li> <li class="p2"><span class="s3">Experience with ad technologies and solid understanding </span>of the marketing analytics ecosystems, including social, video, and influencer measurement.<span class="Apple-converted-space"> </span></li> <li class="p2">Proven experience building and scaling measurement systems and teams, serving multiple brand clients.<span class="Apple-converted-space"> </span></li> <li class="p2">Demonstrated ability to connect analytics to business outcomes, client investment decisions, and ROI.<span class="Apple-converted-space"> </span></li> <li class="p2">Executive presence with the ability to influence senior clients and internal stakeholders.<span class="Apple-converted-space"> </span></li> </ul> <p class="p2"><strong>Location<span class="Apple-converted-space"> </span></strong></p> <p class="p2">Candidates can be based in Los Angeles or New York. This is a hybrid role with 3 days expected to be on-site in one of our hubs.<span class="Apple-converted-space"> </span></p> <p class="p2"><strong>Compensation<span class="Apple-converted-space"> </span></strong></p> <p class="p2">This position has an estimated annual salary range of $170,000 to $210,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to demonstrated skill set, years and depth of relevant experience, and some role-dependent factors. We welcome direct conversations with each candidate about compensation in all of our initial calls.<span class="Apple-converted-space"> </span></p> <p class="p2"><strong>Our Commitment to Inclusion & Diversity<span class="Apple-converted-space"> </span></strong></p> <p class="p2">As an Equal Opportunity Employer, ATTN: is committed to building and fostering a workplace of diversity and employee inclusion. ATTN: does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizen