<div class="content-intro"><p>Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.</p></div><p>Responsibilities:</p> <div><br><br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 11pt; font-family: 'IBM Plex Sans', sans-serif;"><br> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Develop and execute the PR and communications strategy for Pakistan in alignment with regional and global business priorities.</span></p> </li> </ul> <br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 11pt; font-family: 'IBM Plex Sans', sans-serif;"><br> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Identify proactive storytelling opportunities that strengthen Binance’s reputation, visibility and positioning within the Pakistan market.</span></p> </li> </ul> <br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 11pt; font-family: 'IBM Plex Sans', sans-serif;"><br> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Develop communications plans for product launches, campaigns, partnerships, corporate announcements and other key business initiatives.</span></p> </li> </ul> <br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 11pt; font-family: 'IBM Plex Sans', sans-serif;"><br> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Manage communications projects independently from planning through execution, including timelines, stakeholder coordination, approvals, distribution and reporting.</span></p> </li> </ul> <br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 11pt; font-family: 'IBM Plex Sans', sans-serif;"><br> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Build, maintain and strengthen relationships with key journalists, editors, broadcasters and media stakeholders across Pakistan.</span></p> </li> </ul> <br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 11pt; font-family: 'IBM Plex Sans', sans-serif;"><br> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Maintain a strong network across business, finance, technology, fintech, crypto, mainstream and relevant industry media.</span></p> </li> </ul> <br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 11pt; font-family: 'IBM Plex Sans', sans-serif;"><br> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Draft and review press releases, media statements, talking points, Q&As, briefing documents, executive messaging, opinion pieces and other communications materials.</span></p> </li> </ul> <br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 11pt; font-family: 'IBM Plex Sans', sans-serif;"><br> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Work closely with Pakistan leadership, Marketing, Business and other functions to ensure communications priorities are aligned.</span></p> </li> </ul> <br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 11pt; font-family: 'IBM Plex Sans', sans-serif;"><br> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Manage communications agencies and external partners where applicable, including briefing, deliverables, performance and reporting.</span></p> </li> </ul> <br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 11pt; font-family: 'IBM Plex Sans', sans-serif;"><br> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Support selected regional PR and communications initiatives - including but not limited to drafting press materials / regional event support / exec profiling / media outreach / stakeholder management (agency/media partnerships). </span></p> </li> </ul> <br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 11pt; font-family: 'IBM Plex Sans', sans-serif;"><br> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Collaborate with Communications colleagues across MENA and other regions on campaigns, announcements and media opportunities.</span></p> </li> </ul> <br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 11pt; font-family: 'IBM Plex Sans', sans-serif;"><br> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Build relationships with relevant regional media alongside the wider Communications team.</span></p> </li> </ul> <br><br></div> <p><br>Requirements: <br><br></p&