<div class="content-intro"><p>Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.</p></div><p>We are seeking an experienced and self-driven Senior KOL Relations Specialist to join our team. This is a high-impact opportunity for a seasoned PR professional who can hit the ground running — building and managing KOL relationships, leading event activations, and navigating communications in the fast-paced crypto industry.<br> <br>In this role, you will take ownership of KOL partnerships end-to-end — from identifying and engaging high-impact influencers to leading event coordination and managing sensitive communications with composure. As a key representative of our brand, you will ensure smooth collaboration and maintain strong public perception across KOL-facing initiatives.<br> <br>If you are a proactive, confident communicator with a proven track record in influencer relations and a readiness to contribute from day one, we would love to hear from you!<br><br>Responsibilities:</p> <div><br><br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 10pt; font-family: Arial, sans-serif;"><br> <p style="line-height: 1.60364; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 10pt;">Identify, engage, and manage relationships with high-impact KOLs aligned with brand values and business objectives.</span></p> </li> </ul> <br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 10pt; font-family: Arial, sans-serif;"><br> <p style="line-height: 1.60364; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 10pt;">Lead end-to-end KOL event planning and execution, including brand activations, networking events, and partnership meetings.</span></p> </li> </ul> <br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 10pt; font-family: Arial, sans-serif;"><br> <p style="line-height: 1.60364; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 10pt;">Serve as the primary liaison between the company and KOLs, ensuring timely, professional, and relationship-driven communication.</span></p> </li> </ul> <br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 10pt; font-family: Arial, sans-serif;"><br> <p style="line-height: 1.60364; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 10pt;">Manage crisis communications involving KOLs, acting as a calm and strategic point of contact during sensitive situations.</span></p> </li> </ul> <br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 10pt; font-family: Arial, sans-serif;"><br> <p style="line-height: 1.60364; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 10pt;">Develop and deliver structured reporting on KOL performance, campaign impact, and public sentiment trends.</span></p> </li> </ul> <br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 10pt; font-family: Arial, sans-serif;"><br> <p style="line-height: 1.60364; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 10pt;">Partner with cross-functional teams (Marketing, Growth, Compliance) to align KOL strategies with broader PR and business goals.</span></p> </li> </ul> <br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 10pt; font-family: Arial, sans-serif;"><br> <p style="line-height: 1.60364; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 10pt;">Represent the company professionally at industry events, media engagements, and KOL-facing activities.</span></p> </li> </ul> <br><br></div> <p><br>Requirements:</p> <div><br><br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 10pt; font-family: Arial, sans-serif;"><br> <p style="background-color: #ffffff; margin-top: 5pt; margin-bottom: 0pt;"><span style="font-size: 10pt;">Bachelor's degree in Communications, Marketing, Public Relations, or a related field.</span></p> </li> </ul> <br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 10pt; font-family: Arial, sans-serif;"><br> <p style="background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 10pt;">5+ years of experience in KOL/influencer relations, PR, or partnerships, preferably within tech, fintech, or consumer brands.</span></p> </li> </ul> <br> <ul style="margin-top: 0px; margin-bottom: 0px;"> <li style="font-size: 10pt; font-family: Arial, sans-serif;"><br> <p style="background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 10pt;">Proven track record of independently managi