<p><strong>ROLE PURPOSE AND DESCRIPTION</strong></p> <p><strong>Goal: </strong><span id="E254" class="qowt-font3-Calibri">The Marketing Data & Insights Manager will unify marketing data from across the funnel and turn it into commercially actionable insight for aCommerce's clients and internal teams across Southeast Asia. This role sits at the intersection of marketing, ecommerce, and commercial strategy, bringing together upper-, mid-, and lower-funnel data into a single, coherent view of what is actually driving growth. </span><span class="qowt-font3-Calibri">A successful candidate will be highly analytical and commercially minded, with </span><span class="qowt-font3-Calibri">a deep understanding of the consumer decision-making journey, how ecommerce platforms across Southeast Asia operate and generate marketing-driven GMV, and how to translate that data into strategy, go-to-market plans, and tangible KPIs.</span></p> <div id="pageBorders" class="style-scope qowt-page"></div> <div id="contentsContainer" class="style-scope qowt-page"> <div id="contents" class="style-scope qowt-page"> <div class="content-wrapper style-scope qowt-table"><strong>Responsibilities:</strong> <div id="contents" class="style-scope qowt-table-cell"> <p id="E260" class="x-scope qowt-word-para-0"></p> </div> <div id="contents" class="style-scope qowt-table-cell"> <p id="E264" class="x-scope qowt-word-para-0"><span id="E265" class="qowt-font3-Calibri">As part of the Marketing team, you will own the process of unifying marketing data and turning it into insight that drives commercial decisions, working closely with Marketing Planning & Strategy, Paid Performance Marketing, Creative, Communication Planning & Strategy, and Livestreaming Production. Specifically, this role will:</span></p> <ul> <li id="E266" class="qowt-li-1_0 qowt-list qowt-stl-ListParagraph x-scope qowt-word-para-0"><span id="E267" class="qowt-font3-Calibri">Unify and consolidate marketing data from upper-, mid-, and lower-funnel sources into a single, reliable view that supports commercial decision-making.</span></li> <li id="E268" class="qowt-li-1_0 qowt-list qowt-stl-ListParagraph x-scope qowt-word-para-0"><span id="E269" class="qowt-font3-Calibri">Understand and map the consumer decision-making journey, connecting marketing data to how customers move through each stage of the funnel.</span></li> <li id="E270" class="qowt-li-1_0 qowt-list qowt-stl-ListParagraph x-scope qowt-word-para-0"><span id="E271" class="qowt-font3-Calibri">Maintain deep working knowledge of how ecommerce platforms across Southeast Asia operate — including user journey and how marketing activity drives GMV on each platform.</span></li> <li id="E272" class="qowt-li-1_0 qowt-list qowt-stl-ListParagraph x-scope qowt-word-para-0"><span id="E273" class="qowt-font3-Calibri">Turn marketing data into insight, translating that insight into commercial strategy and go-to-market plans for clients and internal stakeholders.</span></li> <li id="E274" class="qowt-li-1_0 qowt-list qowt-stl-ListParagraph x-scope qowt-word-para-0"><span id="E275" class="qowt-font3-Calibri">Partner with the Business Development (BD) team to build marketing-led proposals that support new business acquisition.</span></li> <li id="E276" class="qowt-li-1_0 qowt-list qowt-stl-ListParagraph x-scope qowt-word-para-0"><span id="E277" class="qowt-font3-Calibri">Understand digital shelf, planogram, and cross-merchandising principles, and apply them to support commercial strategy on ecommerce platforms.</span></li> <li id="E278" class="qowt-li-1_0 qowt-list qowt-stl-ListParagraph x-scope qowt-word-para-0"><span id="E279" class="qowt-font3-Calibri">Identify the key data points needed to analyze performance and make recommendations for growth, including marketing strategy, action plans, and tangible KPIs.</span></li> <li id="E280" class="qowt-li-1_0 qowt-list qowt-stl-ListParagraph x-scope qowt-word-para-0"><span id="E281" class="qowt-font3-Calibri">Present data-driven insights and recommendations to internal teams and clients in a clear, decision-ready format.</span></li> <li id="E282" class="qowt-li-1_0 qowt-list qowt-stl-ListParagraph x-scope qowt-word-para-0"><span id="E283" class="qowt-font3-Calibri">Work cross-functionally across the five markets (Thailand, Indonesia, Malaysia, Singapore, and the Philippines) to ensure insights inform campaign planning and execution.</span></li> </ul> <p><strong><span class="qowt-font3-Calibri">QUALIFICATIONS</span></strong></p> <div id="contents" class="style-scope qowt-table-cell"></div> <p> </p> <div id="contents" class="style-scope qowt-table-cell"> <ul> <li><span id="E294" class="qowt-font3-Calibri">Bachelor's degree in Business, Marketing, Data Analytics, Statistics, or a related field.</span></li> <li>3+ years of experience in marketing data analytics, ecommerce, or digital marketing, with strong hands-on analytical skills (Excel, SQL, and/or Python; familiarity with BI tools such as Power BI, Tableau, or Looker Studio).</li> <li>Strong understanding of the full marketing funnel (upper, mid, and lower) and how each stage maps to the consumer decision-making journey.</li> <li>Proven experience working with ecommerce platform data across Southeast Asia (e.g., Lazada, Shopee, TikTok Shop), including user journey mapping and marketing-driven GMV analysis.</li> <li>Demonstrated ability to turn marketing data into commerc