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Category Manager - Sneakers

stockx · Detroit, MI · Remote, USA
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<div class="content-intro"><p style="text-align: center;"><strong>Help empower our global customers to connect to culture through their passions.</strong></p></div><h3><strong>Why you’ll love this role:</strong></h3> <p>StockX is the world’s leading marketplace for current culture, built at the intersection of commerce, community, and credibility. Sneakers are foundational to StockX — not just as a category, but as a culture, an economy, and a global community.</p> <p>We are expanding how sneaker culture shows up on StockX through creator-driven, community-oriented commerce experiences that blend storytelling, expertise, and transaction. To do this well, we need category leaders who don’t just understand the sneaker market — they live inside it.</p> <p>The <strong>Sneakers Category Manager</strong> is the single-threaded owner of sneaker category growth within a new, high-priority commerce initiative. This person is the in-house expert on sneaker culture, people, economics, and moments — and is responsible for translating that expertise into supply growth, engagement, and GMV.</p> <p>You will act as:</p> <ul> <li>The internal authority on the primary and secondary sneaker ecosystem</li> <li>The external face of StockX to sneaker sellers, creators, and community leaders</li> <li>The architect of the sneaker go-to-market / growth playbook for this new initiative</li> </ul> <p>This role blends deep cultural fluency, strategic ownership, and hands-on execution. Early on, you will own everything related to sneakers within this initiative. As the category scales, you will grow into a leader overseeing a broader sneaker portfolio and team.</p> <h3><strong>What You’ll Do:</strong></h3> <h4><strong>Own the Sneakers Category End-to-End</strong></h4> <ul> <li>Define and execute the growth strategy for sneakers within the platform</li> <li>Own category-level performance across supply, engagement, and revenue</li> <li>Establish quarterly goals, leading indicators, and operating rhythms</li> </ul> <h4><strong>Be the Market & Culture Expert</strong></h4> <ul> <li>Maintain deep, current knowledge of sneaker culture, including:</li> <ul> <li>Key sellers, creators, collectors, and resellers</li> <li>Sub-segments (hype vs. GRs, vintage, performance, regional markets, etc.)</li> <li>Drops, releases, brand dynamics, and cultural moments</li> <li>Pricing dynamics, liquidity, and resale economics</li> </ul> <li>Serve as the internal voice of the sneaker community, informing product, marketing, and platform decisions</li> </ul> <h4><strong>Supply & Creator Acquisition</strong></h4> <ul> <li>Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators</li> <li>Personally recruit and onboard flagship sellers who set the tone for the platform</li> <li>Develop seller strategies that balance credibility, storytelling, and commerce</li> </ul> <h4><strong>Commerce Strategy & Category Moments</strong></h4> <ul> <li>Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion</li> <li>Partner with Category Marketing to design culturally authentic activations</li> <li>Experiment with new approaches and iterate quickly based on performance and feedback</li> </ul> <h4><strong>Cross-Functional Leadership</strong></h4> <ul> <li>Work closely with Account & Partnerships Managers to scale seller acquisition and support</li> <li>Collaborate with Product and Engineering to shape features and tools that matter to sneaker sellers and buyers</li> <li>Provide clear, actionable insights from the market to influence roadmap prioritization</li> </ul> <h4><strong>Build the Playbook</strong></h4> <ul> <li>Document learnings, frameworks, and best practices that can be reused across future categories</li> <li>Help define what “great” looks like for category ownership at StockX</li> <li>Support hiring and onboarding as the sneaker category team grows</li> </ul> <h3><strong>About you:</strong></h3> <ul> <li>Deeply embedded in sneaker culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem</li> <li>5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in sneakers, streetwear, or adjacent ecosystems</li> <li>Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt</li> <li>Strong relationship builder with credibility among sellers, creators, and community members</li> <li>Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives</li> <li>Entrepreneurial, scrappy, and energized by building something from the ground up</li> </ul> <h3><strong>Nice to Have:</strong></h3> <ul> <li>Existing network of sneaker resellers, store owners, creators, or influencers</li> <li>Experience buying and selling sneakers or operating within resale marketplaces</li> <li>Familiarity with content-driven commerce, creator platforms, or enthusiast communities</li> <li>Experience working cross-functionally with product and engineering teams</li> </ul>

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