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Senior Video Content Director - Atlanta, GA

cortland · Atlanta, GA · Atlanta, GA
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<div class="content-intro"><p>At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment.</p></div><p><strong><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Role Overview</span></strong></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">As the Senior Video Producer, you'll lead the vision, strategy, and execution of video content that informs, inspires, and engages both internal and external audiences. You'll serve as Cortland's primary video production expert, driving creative storytelling, overseeing end-to-end production, and ensuring all content supports business objectives while elevating the brand experience.</span></p> <p><em><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead Video Strategy & Production</span></em></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Own the end-to-end production lifecycle for video projects, including concept development, scripting, storyboarding, filming, editing, post-production, and distribution.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop and execute a video content strategy that supports organizational priorities, strengthens brand awareness, and enhances audience engagement.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partner with executive leaders, business stakeholders, and communications teams to identify opportunities for impactful video storytelling.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead video productions on-site and in studio environments, directing talent, conducting interviews, and ensuring exceptional visual and audio quality.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Manage multiple high-priority projects simultaneously, balancing timelines, resources, budgets, and stakeholder expectations.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Ensure all video content aligns with Cortland's brand standards, messaging, visual identity, and communication goals.</span></li> </ul> <p><em><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Drive Creative Storytelling</span></em></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Create compelling video concepts that bring company initiatives, culture, learning programs, events, and business updates to life.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Translate complex topics into clear, engaging, and audience-focused visual narratives.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Provide creative leadership throughout the production process, from ideation through final delivery.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Collaborate with design, communications, marketing, and content teams to develop integrated multimedia campaigns.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Stay current on industry trends, production techniques, emerging technologies, and platform best practices to continually elevate content quality and performance.</span></li> </ul> <p><em><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Manage Production Operations</span></em></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Oversee production budgets, equipment, software, and vendor relationships to maximize quality and efficiency.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Build and maintain a scalable video asset library, including footage, templates, graphics, music, and production resources.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-

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