<p><strong>Company Overview</strong></p> <p>At Zuora, we help businesses grow smarter and adapt faster. Our platform powers modern business models — from subscriptions and usage-based pricing to AI-driven and outcome-based offerings — helping companies launch new products, automate complex billing, and unlock predictable, recurring revenue.</p> <p>We’ve led the Subscription Economy for more than a decade. Now we’re evolving again by building the definitive platform for quote to cash and helping companies monetize their products and services with an adaptable, AI-ready foundation.</p> <p> </p> <p><strong>The Team & Role</strong></p> <p>We are seeking an AI-native <strong>Marketing Business Analyst </strong>to serve as a strategic partner to Marketing Executive Leadership. This role will transform complex demand, marketing, customer, and revenue data into actionable insights that drive investment decisions, optimize performance, and elevate executive decision-making.</p> <p>The ideal candidate combines deep analytical expertise, advanced SQL skills, modern AI workflows, and exceptional business acumen. They are comfortable moving between detailed data analysis and executive-level storytelling, helping leaders understand not just what happened, but why it happened and what actions to take next.</p> <p><strong>This is a hybrid position, so you'll work both remotely and in the Chennai office.</strong></p> <p> </p> <p>Marketing Analytics & Performance Optimization</p> <p> </p> <ul> <li>Analyze campaign, digital, event, ABM, product marketing, customer marketing, and demand generation performance.</li> <li>Write complex SQL queries to extract, transform, and analyze data across multiple systems.</li> <li>Build attribution, funnel, and conversion analyses that drive marketing investment decisions.</li> <li>Partner with marketing leaders to define success metrics and optimize program performance.</li> <li>Maintain reusable definitions in markdown-based documentation and other shared knowledge assets to support team enablement and skill-building.</li> <li>Conduct ad hoc analyses to answer critical business questions and support strategic initiatives.</li> <li>Partner with data engineering, RevOps, and business systems teams to ensure data quality and governance.</li> <li>Validate data accuracy and maintain trust in executive reporting.</li> </ul> <p> </p> <p>Executive Measurement & Strategic Insights</p> <p> </p> <ul> <li>Design and maintain executive-level marketing performance frameworks, dashboards, and reporting.</li> <li>Develop KPIs and measurement methodologies that connect marketing activities to pipeline, revenue, customer growth, and business outcomes.</li> <li>Translate complex analyses into clear narratives and recommendations for executive audiences.</li> <li>Support quarterly business reviews, board reporting, annual planning, and strategic decision-making.</li> <li>Identify emerging trends, risks, and opportunities through proactive analysis.</li> </ul> <p> </p> <p>AI-Native Analytics & Automation</p> <p> </p> <ul> <li>Own the marketing semantic layer, including KPI definitions, business logic, data dictionaries, AI-ready documentation, and reusable measurement frameworks that ensure consistency across reporting, dashboards, AI agents, and executive communications.</li> <li>Leverage AI tools and modern analytics platforms to accelerate insight generation and improve productivity.</li> <li>Design AI-powered workflows for reporting, forecasting, anomaly detection, data enrichment, and executive brief creation.</li> <li>Champion AI-first approaches to analytics, reporting, and business intelligence.</li> </ul> <p> </p> <p><strong>Your experience</strong></p> <p><strong>Required</strong></p> <ul> <li>5+ years of experience in marketing analytics, business analytics, revenue operations, or related analytical roles.</li> <li>Expert-level SQL skills with the ability to work across large, complex datasets.</li> <li>Experience building executive-facing dashboards, scorecards, and measurement frameworks.</li> <li>Strong understanding of B2B marketing metrics, funnel analytics, pipeline generation, attribution, and revenue measurement.</li> <li>Demonstrated ability to influence decision-making through data-driven storytelling.</li> <li>Experience using AI tools and technologies to improve analytical workflows and business outcomes.</li> <li>Advanced proficiency in BI platforms such as Tableau, Power BI, Looker, Sigma, or similar.</li> <li>Excellent communication skills with the ability to present to executive leadership.</li> </ul> <p><em>Preferred</em></p> <ul> <li>Experience in SaaS, subscription, or recurring revenue business models.</li> <li>Familiarity with marketing automation, CRM, and customer data platforms.</li> <li>Experience with forecasting, predictive analytics, and statistical modeling.</li> <li>Knowledge of Python, dbt, or modern data stack technologies.</li> <li>Experience supporting CMO, CRO, or executive leadership teams.</li> </ul> <p> </p> <p>#ZEOLife at Zuora</p> <p>As an industry pioneer, our work is constantly evolving and challenging us i