sonyinteractiveentertainmentglobal · United States, San Mateo, CA · USA-CA-San Mateo
<div class="content-intro"><p><strong>Why Sony Interactive Entertainment?</strong></p> <p>Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.</p></div><p><strong>Lifecycle Marketing Specialist</strong></p> <p><strong>San Mateo, CA / Hybrid </strong></p> <p><span data-contrast="none"><span data-ccp-parastyle="Normal (Web)">The </span><span data-ccp-parastyle="Normal (Web)">Lifecycle Marketing</span><span data-ccp-parastyle="Normal (Web)"> team is part of the broader Global Media and Omnichannel Marketing function within PlayStation and </span><span data-ccp-parastyle="Normal (Web)">is responsible for</span><span data-ccp-parastyle="Normal (Web)"> implementing multi-channel digital programs and campaigns developing a relevant dialogue with tens of millions of customers across the globe.</span></span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">We are advocates for the </span><span data-ccp-parastyle="Normal (Web)">player</span><span data-ccp-parastyle="Normal (Web)">. Crafting unforgettable digital experiences that fulfill player curiosity, boost </span><span data-ccp-parastyle="Normal (Web)">gameplay</span><span data-ccp-parastyle="Normal (Web)"> and drive revenue. We use data-driven insights to build one-to-one relationships and personali</span><span data-ccp-parastyle="Normal (Web)">z</span><span data-ccp-parastyle="Normal (Web)">ed journeys with players across </span><span data-ccp-parastyle="Normal (Web)">web</span><span data-ccp-parastyle="Normal (Web)">, email, mobile and on-console.</span></span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">The </span><span data-ccp-parastyle="Normal (Web)">Lifecycle Marketing </span><span data-ccp-parastyle="Normal (Web)">Specialist</span> <span data-ccp-parastyle="Normal (Web)">role </span><span data-ccp-parastyle="Normal (Web)">is</span><span data-ccp-parastyle="Normal (Web)"> responsible for</span> <span data-ccp-parastyle="Normal (Web)">delivering </span><span data-ccp-parastyle="Normal (Web)">lifecycle</span> <span data-ccp-parastyle="Normal (Web)">campaigns head to tail </span><span data-ccp-parastyle="Normal (Web)">including</span> <span data-ccp-parastyle="Normal (Web)">planning, </span><span data-ccp-parastyle="Normal (Web)">testing,</span> <span data-ccp-parastyle="Normal (Web)">executing</span> <span data-ccp-parastyle="Normal (Web)">and measurement</span> <span data-ccp-parastyle="Normal (Web)">specifically </span><span data-ccp-parastyle="Normal (Web)">for </span><span data-ccp-parastyle="Normal (Web)">Live Service and franchise</span><span data-ccp-parastyle="Normal (Web)"> titles</span><span data-ccp-parastyle="Normal (Web)">.</span> <span data-ccp-parastyle="Normal (Web)">This creative and innovative </span><span data-ccp-parastyle="Normal (Web)">individual</span><span data-ccp-parastyle="Normal (Web)"> will work closely with our Creative Studio, Data Science, Audience & Measurement and Marketing teams across the Americas, Europe, and Asia. Together, we are on a mission to redefine owned channel marketing and its relationship to company growth and player engagement.</span></span></p> <p><strong><span data-contrast="auto">Main responsibilities: </span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Build, configure, test, QA and launch multi-channel campaigns and automated journeys directly within campaign management tools for Live Service and franchise software titles across email, mobile and on-console messaging channels.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Partner closely with senior lifecycle marketing leads to translate strategies and campaign blueprints into high-quali