<div class="content-intro"><p>We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!</p></div><h2><span style="font-family: arial, helvetica, sans-serif;">About the role</span></h2> <p><span style="font-family: arial, helvetica, sans-serif;">Offline is the biggest open opportunity on our growth team, and we’re excited to find someone to own the building of it with the right partners and a measurement-first model. You’ll own TV (linear + CTV), podcast, and direct mail end to end: partners, budget, testing, and the scale-or-cut calls. You’ll report to our VP of Growth and run the function independently, with a direct line to our CMO.</span></p> <p><span style="font-family: arial, helvetica, sans-serif;"><strong>This role is part of our remote HQ! </strong>We have a fully remote, high-trust work environment, and also come together on a quarterly basis for amazing off-sites where we can connect IRL.</span></p> <h2><span style="font-family: arial, helvetica, sans-serif;">In this role, you will:</span></h2> <ul> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Relaunch and scale TV (linear + CTV) with Tatari: rebuild the plan, own creative rotation, and ramp spend on evidence, not gut</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Rebuild our podcast program: choose the buying model (partner or in-house), select shows, set the DAI vs. host-read strategy, and put promo-code attribution in place</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Scale direct mail profitably with our partners, and push on both strategy and measurement</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Own offline measurement end to end: design and read Haus geo tests and holdouts, triangulate with post-purchase surveys and promo codes</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Set and defend offline budgets, make scale/cut calls with conviction, and present them to leadership</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Hold agency and partner teams to clear KPIs, and work with our creative team to make better TV, DM, and podcast assets</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Build the quarterly test roadmap and the 2027 offline plan, including upfront decisions and new reach bets (OOH, sponsorships, portfolio buys)</span></li> </ul> <h2><span style="font-family: arial, helvetica, sans-serif;">We're looking for someone who:</span></h2> <ul> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Has 8+ years in performance or growth marketing, including 4+ years owning offline channels (TV, podcast/audio, direct mail) brand-side at a DTC or consumer subscription brand</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Has personally scaled an offline channel from test to meaningful budget</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Has managed partners like Tatari, Oxford Road, Ad Results Media, PostPilot, or Lob (agency-side leaders who owned results, not just execution, are welcome)</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Designs and reads incrementality tests (geo holdouts, matched-market, platform lift) and knows how to calibrate an MMM with experiments</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Knows TV buying and reporting (Tatari, iSpot), linear vs. CTV economics, and podcast buying (host-read vs. DAI, Magellan, Podscribe)</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Understands direct mail audience modeling, holdout design, and response curves</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Ties brand tracking (Tracksuit or similar) to acquisition</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Is strong in Sheets/Excel and comfortable with Northbeam and post-purchase survey tools (KnoCommerce). SQL/BigQuery is a plus</span></li> </ul> <h2><span style="font-family: arial, helvetica, sans-serif;">Approach to the role:</span></h2> <ul> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Measurement first: causal over correlational, skeptical of platform-reported numbers, and quick to push back on speculation</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">An owner who makes scale/cut calls w