<p><strong>POSITION SUMMARY</strong></p> <p>The Email Marketing Specialist plans, executes, and optimizes email initiatives to drive engagement and ROI. This role manages end-to-end campaign production, including audience segmentation, email building, rigorous QA, and performance analysis. The ideal candidate is detail oriented who excels at cross-functional collaboration and timely execution.</p> <p> </p> <p><span style="color: #000000;"><strong>PRIMARY RESPONSIBILITIES</strong></span></p> <ul> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Campaign Execution:</strong> Plan and manage the deployment of diverse email campaigns, including newsletters, GTM initiatives, and lifecycle/triggered automations.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Production & QA:</strong> Manage production schedules to ensure on-time delivery while conducting rigorous QA to guarantee alignment with deliverability best practices and legal compliance.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Optimization:</strong> Maintain audience segmentation and automated workflows; develop a testing roadmap to optimize subject lines, CTAs, and layouts.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Reporting:</strong> Monitor metrics and provide actionable insights/recommendations to improve open rates, CTR, and conversions.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Collaboration:</strong> Partner with content and design teams to develop brand-aligned assets and coordinate tasks using project management tools (e.g., Wrike, Asana).</span></li> </ul> <p> </p> <p><strong>QUALIFICATIONS </strong></p> <ul> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Background: </strong>Highly preferred, experience in BioTech or Healthcare industry experience.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Education: </strong>Bachelor’s degree in business, marketing, related field, or equivalent in experience.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Experience:</strong> 2+ years in email marketing.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Technical Skills:</strong> Hands-on experience with enterprise ESPs (e.g., Eloqua, Marketo, SFMC, HubSpot) and basic HTML/CSS for email.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Operations:</strong> Proven ability to manage multiple projects in a fast-paced, deadline-driven environment.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Knowledge:</strong> Deep understanding of deliverability, segmentation, and dynamic content.</span></li> </ul> <p> </p> <p><span style="color: #000000;"><strong>KNOWLEDGE, SKILLS, AND ABILITIES</strong></span></p> <ul> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Analytical Thinking:</strong> Ability to translate performance data into actionable marketing strategies.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Tech Savvy:</strong> Proficient in <strong>Google Sheets</strong> (data manipulation), <strong>Google Slides</strong> (reporting), and <strong>AI tools</strong></span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Communication:</strong> Excellent verbal and written skills for cross-departmental virtual collaboration.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Detail-Oriented:</strong> A strong focus on accuracy, accountability, and a solutions-oriented mindset.</span></li> </ul> <p> </p><div class="content-pay-transparency"><div class="pay-input"><div class="description">The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.</div><div class="title">Remote USA</div><div class="pay-range"><span>$28</span><span class="divider">—</span><span>$38 USD</span></div></div></div><div class="content-conclusion"><p><strong>OUR OPPORTUNITY</strong></p> <p>Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.</p> <p>The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from w