Senior Manager, Social & Influence

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a <strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. </p> <p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p> <p>For more information, please visit <a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a> #WeAreVML.</p></div><p><strong>KEY RESPONSIBILITIES:</strong></p> <ol> <li><strong> </strong><strong>Business Growth & New Business Pitches</strong></li> </ol> <ul> <li>Key person in response teams for major social and influencer RFPs, designing winning pitches and presenting social-first integrated ideas.</li> <li>Drive commercial growth by upselling and cross-selling social and influence offerings to the wider Ogilvy client roster.</li> <li>Elevate the agency's proprietary tools, frameworks, and packages to keep Social@Ogilvy at the cutting edge of the market.</li> </ul> <p> </p> <ol> <li><strong> </strong><strong>Client Partnership & Strategic Counsel </strong></li> </ol> <ul> <li>Act as a strategic partner to senior client stakeholders (CMOs, Marketing Directors), leading quarterly business reviews (QBRs) and high-level strategy workshops.</li> <li>Proactively identify and brief clients on macro social shifts, creator economy dynamics, and early adoption of emerging platforms.</li> <li>Direct counsel during high-stakes social media crises, crafting communication strategies to protect brand reputation.</li> </ul> <p> </p> <ol> <li><strong> </strong><strong>Partner Network & Operational Excellence </strong></li> </ol> <ul> <li>Define and optimise collaborative processes between Social@Ogilvy, the Content Studio, PR, and Creative teams.</li> <li>Cultivate strategic, preferred-partner alliances with major platforms (Meta, TikTok, Google) and top-tier creator agencies.</li> </ul> <p><strong> </strong></p> <ol> <li><strong> </strong><strong>Influencer Practice Leadership & Strategy </strong></li> </ol> <ul> <li>Define the agency’s overarching point of view, proprietary methodology, and strategic framework for influencer marketing.</li> <li>Champion long-term, "always-on" brand-ambassador models and affiliate/social-commerce strategies (e.g., TikTok Shop, XiaoHongShu integrations) for key clients.</li> <li>Drive the evaluation, onboarding, and scaling of influencer marketing platforms and analytics tools within the agency.</li> <li>Standardise the data-led approach to influencer identification, ROI, and fraudulent follower detection.</li> <li>Represent Social@Ogilvy in the broader marketing and creator community, building elite partnerships directly with platforms (Meta, TikTok, Google) to secure exclusive alpha/beta program access for influencer campaigns.</li> </ul> <p> </p> <ol> <li><strong> </strong><strong>Team Empowerment & Culture</strong></li> </ol> <ul> <li>Set the training curriculum for the wider social team, fostering a culture of relentless curiosity, creative bravery, and strategic precision.</li> <li>Inspire and nurture a diverse team of social practitioners, driving retention and professional growth across all levels.</li> </ul> <p> </p> <p><strong>QUALIFICATIONS & SKILLS:</strong></p> <ul> <li><strong>Experience:</strong> 7–8+ years of industry experience in social media, digital marketing, or influencer relations (with at least 4 years in a leading agency environment).</li> <li><strong>Commercial Acumen:</strong> Strong understanding of agency business models, scoping, pricing, and overall project/account profitability.</li> <li><strong>Pitch Experience:</strong> Proven track record of leading and winning high-value new business pitches.</li> <li><strong>Strategic Mastery:</strong> Outstanding capability to translate business challenges into culture-shaping, social-first and influencer-led creative campaigns.</li> <li><stro