<div class="content-intro"><h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold">About Bobbie</h2> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S., because we believe every parent deserves to feed their baby with confidence, without judgment and without compromise. No mystery ingredients. No shortcuts. Just clean, thoughtfully made formula that parents can trust.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">But Bobbie has never been just a formula company. When the 2022 national infant formula shortage left parents across the country unable to feed their babies, we closed our storefront to new customers rather than leave a single existing family without formula. We went to Washington. We got loud. And we opened our Heath, Ohio manufacturing facility to make sure something like that could never happen again.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">That's who we are, and that's what you'd be joining.</p> <h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold">Bobbie for Change</h2> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Our advocacy arm, Bobbie for Change, exists because making great formula isn't enough if the systems around parenthood are still broken. We fight for paid federal parental leave, push for legislation to prevent future formula shortages, advocate for feeding equity, and support families navigating impossible situations, including donating formula to parents impacted by breast and gynecologic cancers through the Bobbie Breasties program.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">We're a company that genuinely believes becoming a parent makes you an activist. The people who work here feel that too.</p></div><p>As the <strong>Director of Innovation</strong> on Bobbie’s New Ventures team reporting to the President, New Ventures, you will help build the next chapters of Bobbie’s growth by identifying and launching new categories, products, formats, and business models that expand where and how we can serve families. You will own innovation from opportunity identification through market validation, bringing together consumer insight, product development, business strategy, and go-to-market execution to turn promising ideas into viable new businesses.</p> <p>This role goes beyond getting a product to launch. You will own the go-to-market strategy, performance reporting, and test and learn agenda after launch, using real consumer behavior and business performance to determine what we iterate, scale, or stop.</p> <p>Your job is to answer: Where should Bobbie play next? What should we build? And have we proven it deserves to scale?<strong> </strong>Once an innovation has demonstrated strong consumer demand and a viable path to scale, you will lead the transition into Bobbie’s core studio for ongoing brand management and growth.</p> <p><strong>What you will accomplish: </strong></p> <h3><strong>Build Bobbie’s New Ventures Innovation Pipeline</strong></h3> <ul> <li>Identify high potential consumer needs and translate them into opportunities for Bobbie to enter new categories and formats.</li> <li>Build and manage a focused innovation pipeline grounded in consumer problems, category dynamics, cultural trends, competitive activity, and Bobbie’s long term strategy.</li> <li>Develop opportunity spaces and concepts, pressure testing consumer desirability, strategic fit, feasibility, and commercial potential.</li> <li>Build business cases, financial models, pricing strategies, and success criteria to determine which opportunities Bobbie should pursue.</li> <li>Lead consumer research, concept development, prototyping, and validation to strengthen opportunities before commercialization.</li> </ul> <h3><strong>Bring New Categories & Formats to Market</strong></h3> <ul> <li>Serve as the business lead for new innovations from concept through commercialization and early market validation.</li> <li>Lead cross functional teams across R&D, Clinical, Insights, Marketing, Creative, Growth, Commercial, Operations, Finance, Regulatory, and Customer Experience.</li> <li>Define the consumer proposition, positioning, pricing, channel strategy, and business model for each new venture.</li> <li>Own the go-to-market strategy for new innovations, including audience, channel, launch sequencing, trial strategy, investment requirements, and measurement.</li> <li>Drive cross functional launch readiness and ensure the business is set up to learn quickly once an innovation reaches the market.</li> </ul> <h3><strong>Own Test, Learn & In Market Validation</strong></h3> <ul> <li>Define the consumer and business hypotheses each innovation needs to prove before launch.</li> <li>Own post launch performance reporting across trial, acquisition, repeat, retention, revenue, margin, and other venture specific KPIs.</li> <li>Build and lead the test and learn roadmap, using consumer feedback and real world performance to optimize the product, proposition, pricing, channel, and GTM model.</li> <li>Translate performance into clear recommendations on what to iterate, scale, or stop.</li> <li>Capture and apply learnings across the broader New Ventures pipeline so each launch makes Bobbie better at building the next one.</li> </ul> <h3><strong>Prov