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Freelance Content Creator

sociallab · Brussels, Belgium · Brussels-Capital, Belgium
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<p> </p> <h3><span data-contrast="auto">ABOUT OGILVY SOCIAL.LAB</span><span data-ccp-props="{}"> </span></h3> <p><span data-contrast="auto">Ogilvy Social.Lab isn't your typical agency. We're built for the social age, understanding that social isn’t just another channel; it’s where brands connect with their audience, engage, and thrive. This reality demands a social-first approach to brand building—one where creativity, community, culture, and creators intersect to drive impact.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">As WPP’s deep social specialist and Ogilvy’s Centre of Excellence in Social, we are purpose-built for the social era. From our HQ in Belgium and teams across Europe, we bring bold ideas, entrepreneurial spirit, and innovative strategies that challenge convention and deliver real business results. We thrive on shaping the future of brand communications, pushing boundaries and setting the pace for what’s next in social-first marketing.</span><span data-ccp-props="{}"> </span></p> <h3><span data-contrast="auto">About the Role</span><span data-ccp-props="{}"> </span></h3> <p><span data-contrast="auto">As a Content Creator at Ogilvy Social Lab, you are at the absolute forefront of where the advertising industry is going. Content is no longer just a support mechanism. Today, it is the driving force of modern brand storytelling. In this role, you will transition from traditional creative ideation to becoming a full-stack maker. You will have the autonomy and with the Strategy/Intelligence department to spot cultural trends, pitch format ideas, and physically bring those concepts to life from A to Z.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">You will be a key player in shaping how our clients show up in the digital world, while simultaneously taking the lead in defining how Ogilvy Social Lab presents itself to the industry.</span><span data-ccp-props="{}"> </span></p> <h3><span data-contrast="auto">Key Responsibilities</span><span data-ccp-props="{}"> </span></h3> <p><span data-contrast="auto"> End-to-End Content Production (A to Z)</span></p> <ul> <li><span data-contrast="auto">Ownership of Ideas: You are responsible for finding social-first content ideas and taking those ideas from initial spark to final execution.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">The Maker Mentality: You don't just brief production; you produce. You will script, shoot, edit, and deliver high-quality content independently.</span><span data-ccp-props="{}"> </span></li> </ul> <p><span data-contrast="auto"> Creative Alignment & Team Collaboration</span></p> <ul> <li><span data-contrast="auto">Collaborate & Innovate: Brainstorm and build on creative ideas alongside a talented team of content producers and creatives.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">On-Set Execution: Attend and help direct shoots when working on larger-budget, full-scale productions.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">End-to-End Ownership: Take full ownership of smaller-scale projects—from concept to final delivery—when working independently.</span><span data-ccp-props="{}"> </span></li> </ul> <p><span data-contrast="auto"> Directing Agency Strategy & Channels</span></p> <ul> <li><span data-contrast="auto">You will define, refine and roll out a distinct internal and external content strategy for the agency. Indeed, as the lead producer for Ogilvy Social Lab’s own social channels. You will create engaging, high-impact content centered around our award-winning work, agency culture, events, and talent initiatives.</span><span data-ccp-props="{}"> </span></li> </ul> <p><span data-contrast="auto"> Commercial, Strategic & Competitive Intelligence</span></p> <ul> <li><span data-contrast="auto">Strategic Ownership: Define, refine, and execute a distinct internal and external content strategy for Ogilvy Social Lab.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Brand Voice & Channels: Act as the lead producer across all of Ogilvy Social Lab’s own social channels.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Creative Content Creation: Concept and produce high-impact, engaging content highlighting our award-winning work, agency culture, live events, and talent initiatives.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Be Our Creative & Trend Radar - Keep a constant pulse on the global content landscape. You’ll track how leading agencies and competitor brands are innovating, positioning yourself as our go-to expert on emerging social trends, formats, and best practices.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Commercial & Story-Driven Mindset - Ensure every piece of content is rooted in a deep understandin

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