About the Role Lead growth across demand generation, product marketing, and sales enablement at an early-stage B2B software company focused on user-led growth. Reporting to the CEO, you will own the funnel from campaign strategy through closed-won and build the systems that help the business scale. What You'll Do • Plan and run integrated campaigns for product launches, category moments, and company announcements. • Build and optimize demand generation across paid, owned, and earned channels, tracking impact through closed-won. • Run a flagship industry awards program and activate community opportunities for distribution and brand building. • Develop a micro-influencer program with industry practitioners, investors, and software operators. • Build growth workflows, integrations, and AI-assisted processes connecting HubSpot, product data, and marketing channels. • Set up reporting to show what drives results from first touch to closed-won. • Use Claude or similar AI tools to reduce manual work and document workflows for team reuse. • Develop product positioning, launch plans, customer communications, website updates, and sales enablement materials. What We're Looking For • Six to eight years of experience in a high-growth environment, ideally B2B software, with ownership of growth, content, or demand generation. • A track record of demand generation or content programs that generate measurable pipeline, ideally in an early-stage company. • Technical fluency with marketing automation, analytics, data, CMS platforms such as Framer or Webflow, and the ability to work effectively with engineering. • Hands-on experience with Claude or similar AI tools, including workflow features such as skills and plugins. • Experience with product-led, referral, or word-of-mouth growth, plus SEO or GEO. • Strong English writing, sound design judgment, and an organized, autonomous working style. Location Remote, with required availability within three hours of the Central European Time zone.