Content & Design Marketing Officer Key Responsibilities - Create content and design assets for social media, landing pages, apps, email campaigns and websites. - Develop engaging content for YouTube, TikTok, Facebook and Instagram in a range of formats. - Write scripts, storyboards and content outlines for video projects. - Create and manage content calendars to maintain a consistent brand presence. - Develop audience-focused content that supports brand awareness, customer acquisition and retention, including educational content, campaign materials and product highlights. - Design key visuals, banners and social media templates with a focus on user experience and engagement. - Use A/B testing and performance data to improve landing pages, banners and other marketing assets. - Follow social media and content trends, and propose new ideas and formats. - Prepare monthly reports on content and marketing performance. - Use AI tools to improve the efficiency and quality of content creation. ## Requirements - Bachelor’s degree in Marketing, Communications, Design or a related field. - At least 3 years of experience in content creation, content marketing, content strategy or a similar role. - Experience creating content across multiple digital channels. - Strong graphic design skills and proficiency in Adobe Photoshop, InDesign, Canva or similar tools. - Experience developing video content, including scripts and storyboards. - Strong writing, creative thinking and storytelling skills. - Good understanding of social media platforms and content distribution. - Ability to manage multiple projects in a fast-paced environment. - Mandarin Chinese and English proficiency is required to communicate with Chinese-speaking and international stakeholders.