About Hytech Hytech is a leading management consulting firm headquartered in Australia and Singapore, specialising in digital transformation for fintech and financial services organisations. The company delivers end-to-end consulting services and robust middle- and back-office solutions, enabling clients to optimise operations, enhance efficiency, and stay ahead in a fast-evolving digital landscape. Hytech’s client portfolio includes top global trading platforms and leading crypto exchanges. Hytech applies AI and data-driven approaches to real-world financial use cases, including risk management, process optimization, and decision support, with a focus on delivering practical impact. With more than 2,000 professionals worldwide, Hytech has a strong and growing international presence, with offices across Australia, Singapore, Malaysia, Taiwan, the Philippines, Thailand, Morocco, Cyprus, Dubai, and beyond. Job Responsibilities - Formulate and execute integrated marketing strategies: - Develop the company’s global integrated marketing strategy and annual marketing plan aligned with corporate strategy and business objectives. - Leverage CFD and financial industry trends, product iteration cycles, and regional market characteristics to integrate multi-channel resources (social media, content, KOLs, events, advertising, PR). - Deliver differentiated, actionable integrated marketing solutions and take end-to-end ownership of execution performance to drive core KPIs: brand exposure, user acquisition, product conversion, and user retention. - Team management & delivery of business goals: - Build, manage, and develop the integrated marketing team. - Define team objectives, performance metrics, and collaboration frameworks. - Allocate projects and human resources rationally, track execution progress and deliverable quality, continuously upgrade team capabilities and operational efficiency, and ensure all marketing targets are delivered on schedule. - Omnichannel marketing orchestration: - Oversee content operations, social media operations, paid advertising, and related teams. - Plan marketing content and publishing cadence for social media ecosystems (Twitter/X, Facebook, LinkedIn, Telegram, etc.) and content channels (official website, blogs, industry media, etc.) to guarantee consistent messaging and unified brand identity across touchpoints. - Continuously optimize paid promotion strategies for Google and social media ads to drive synergistic growth of paid and organic traffic and improve overall marketing ROI. - Regional & global campaign leadership: - Lead end-to-end planning and delivery of flagship global marketing initiatives, including new product launches, trading competitions, user incentive programmes, webinars, market analysis livestreams, and financial summit partnerships. - Own goal-setting, solution breakdown, resource allocation, cross-functional alignment (Product, Tech, Compliance, Design, etc.), execution, and post-campaign reviews. - Manage project timelines, compliance standards, and communication outcomes to build high-impact industry-level marketing milestones. - KOL & partnership ecosystem management: - Manage global CFD and financial industry KOLs, investment thought leaders, industry media, community influencers, and partner resources. - Establish and sustain long-term cooperative relationships. - Define KOL and media collaboration strategies to advance media placements, co-created content, and cross-industry partnerships. - Expand marketing reach, strengthen brand credibility and global footprint, measure partnership performance, refine cooperation frameworks, and control partnership costs. - Marketing budget & data governance: - Plan, allocate, and control annual and project-level integrated marketing budgets. - Build marketing data tracking and performance evaluation mechanisms. - Monitor key metrics such as impressions, click-through rates, conversion rates, user acquisition volume, CAC, ROI, and user retention. - Produce regular marketing analysis and review reports for senior management. - Adjust marketing strategies, channel mix, and resource investment based on data insights and business feedback to lift marketing efficiency continuously. - Brand & public sentiment management: - Collaborate with the brand team to articulate core brand values and tone and safeguard the company’s global brand image. - Monitor financial industry developments and brand-related public sentiment. - Implement early-warning and contingency protocols for public-opinion risks, identify and mitigate negative exposure proactively. - Coordinate with leadership and relevant teams to resolve public-opinion incidents and preserve brand reputation and user trust. - Cross-functional & cross-region collaboration: - Act as the key owner for integrated marketing work, maintain high-efficiency collaboration with Product, Sales, Operations, Tech, Compliance, Design, and other teams. - Align marketing requirements and resource allocation across regional markets. - Enable localised adaptation of headquarters-level strategies in regional markets, and ensure marketing priorities remain aligned with corporate business goals. Job Requirements - Education & professional background: - Bachelor’s degree or above; majors in Marketing, Advertising, Public Relations, International Business, Finance or related fields are preferred. - 5-8 years of relevant integrated marketing experience; must have CFD or financial industry exposure, plus minimum 3 years of people-management experience. - Solid understanding of CFD business models, financial product attributes, target audience profiles, and industry go-to-market logic. - Strategic & professional marketing capabilities: - Proven track record in integrated marketing strategy formulation, campaign design, execution governance, and post-mortem analysis. - Capable of building global marketing strategies derived from business objectives, with verifiable end-to-end global