<p><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><strong>Senior Account Executives</strong> at Highwire are more than media pros—they are tactical leaders, trusted client partners, and collaborative mentors who drive real results. On our Health team, they work with innovative organizations shaping the future of healthcare, spanning healthcare technology, life sciences, digital health, medical devices, and healthcare services.</span></p> <p><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">They are skilled communicators, self-starters, and relationship builders who thrive in fast-moving, high-growth environments and play a key role in delivering impactful client programs.</span></p> <p><span style="font-size: 12pt; font-family: verdana, geneva, sans-serif;"><strong>Key Responsibilities</strong></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Client Service & Program Management</span></p> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Lead tactical execution of key PR program elements including media relations, analyst relations, awards, speaking, and content.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Manage projects from concept through completion, ensuring alignment with strategic goals, timelines, and budgets.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Lead regular client communications, including owning and facilitating weekly PR calls and check-ins.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Serve as a reliable, go-to resource for clients, offering strategic counsel—even under high-pressure or reactive circumstances.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Develop and present quarterly campaigns and PR plans, incorporating creative themes, industry trends, and thought leadership.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Track competitor activity and identify timely opportunities for client commentary and positioning.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Participate in media training sessions, developing key messages and handling all session follow-up.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Develop budget recommendations and team priority allocations to support client needs.</span></li> </ul> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Media & Influencer Relations</span></p> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Own and lead media relations efforts, with strong existing relationships across at least 10 key healthcare, health-tech, and business publications.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Consistently develop and deliver proactive, creative pitches that generate coverage and drive results for clients and the agency.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Identify emerging media opportunities and industry trends, sharing insights across teams to inform strategy and spark new ideas.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Utilize social and digital channels strategically to amplify earned media and engage with influencer communities.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Support and participate in social media influencer campaigns, integrating content and coverage amplification strategies.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Measure and report on the ROI of communications activities, using analytics to optimize future efforts.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Provide coaching to junior team members to strengthen media relationships and elevate pitching skills.</span></li> </ul> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Writing & Content Development</span></p> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verd