This dynamic role will be perfect for an individual who is looking to pursue a career in B2B marketing within the retail software industry. We’re looking for people who value driving customer acquisition, high-impact content creation, and working in an innovative environment. Who Is DotActiv? At DotActiv, we pride ourselves on providing the global retail market with high-quality category management software and advisory services that improve the in-store shopping experience for everyone. Our deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning. Meanwhile, our talented people and highly refined processes enable us to deliver stress-free speed to impact with unrivalled convenience and efficiency. With DotActiv, you get integrated all-in-one software that empowers you with unrivalled support, regular updates and proactive monthly guidance from our customer success team. Key Responsibilities: • As an Inbound Marketer at DotActiv, you would be responsible for: • Supporting DotActiv’s inbound marketing engine through AI-assisted content creation and internal technical knowledge; • Executing content strategies by creating articles, case studies, emails, and lead magnets aligned to customer journeys; • Leveraging modern generative AI tools to draft, repurpose, and scale content efficiently; • Conducting interviews with internal Subject Matter Experts (SMEs) to extract technical domain knowledge for marketing assets; • Tracking key inbound performance metrics (traffic, conversion rates, and MQLs) using CRM and marketing platforms • Optimising SEO strategies to ensure content ranks effectively in search engines; • Researching industry benchmarks and self-learning best-practice frameworks for SEO, copywriting, and AI prompting to continuously refine daily output quality. • Breaking down long-form content into short-form assets, social posts, or infographics; and • Updating and optimising older, underperforming blog posts and landing pages to extend asset lifecycles and boost conversion rates. Requirements Requirements & Qualifications • 2+ years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage). • Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation. • Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics. • Exceptional written English skills with a sharp eye for editing and technical accuracy. • Team player. • Strong organisational and prioritisation skills. • Self-motivated and results oriented. • Marketing, Communications, or Business related degrees are preferred. Benefits Here's what you can expect from DotActiv when joining the team as a Category Planner. • You’ll receive a Cost to Company of between R17 000 - R22 000 depending on your experience; • You’ll have the opportunity to upskill yourself in any field that adds value to your current position; • We offer you a transparent job grading system; and • We offer you a developmental path specific to your circumstances, allowing you to track your progress.