<div class="content-intro"><p><span style="font-family: helvetica, arial, sans-serif;">At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our <em>Rooted in Good</em> initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.</span></p></div><p class="p1">Type: Full-Time, Field-Based</p> <p class="p1">Location: Albany/Hudson Valley</p> <p class="p1">Schedule: Tuesday – Saturday</p> <p class="p1">The candidate must have reliable transportation and the ability to travel throughout their</p> <p class="p1">assigned territory up to 100% of the time.</p> <p class="p1">Who You Are</p> <p class="p1">As a Trade Activation Associate, you will play a critical role in driving in-market execution, brand</p> <p class="p1">visibility, and sell-through across Curaleaf’s wholesale business. You will serve as the frontline</p> <p class="p1">connection between Curaleaf, dispensary partners, and shoppers; ensuring our brands are</p> <p class="p1">consistently represented with excellence at retail.</p> <p class="p1">This role is responsible for executing trade marketing programs, supporting dispensary staff</p> <p class="p1">education, conducting market audits, identifying opportunities for improved execution, and</p> <p class="p1">helping drive product visibility and velocity within assigned accounts.</p> <p class="p1">The ideal candidate is highly organized, self-motivated, execution-focused, and energized by</p> <p class="p1">working in a fast-paced, field-based environment.</p> <p class="p1">What You’ll Do</p> <p class="p1">Sell-Through Support</p> <p class="p1">• Support in-store sell-through programs and promotional execution</p> <p class="p1">• Identify opportunities to improve visibility, conversion, and shopper engagement</p> <p class="p1">• Provide market feedback and execution insights to sales and trade marketing teams</p> <p class="p1">Account Education</p> <p class="p1">• Support new account onboarding and launch execution</p> <p class="p1">• Deliver brand and product education to dispensary staff</p> <p class="p1">• Ensure merchandising and activation standards are established from day one</p> <p class="p1">In-Store Execution</p> <p class="p1">• Execute visual merchandising and in-store activation standards</p> <p class="p1">• Support premium programming and key market initiatives</p> <p class="p1">• Maintain strong brand presence and execution quality across accountsMenu & Digital Excellence</p> <p class="p1">• Conduct menu accuracy and digital presence audits</p> <p class="p1">• Support execution of digital merchandising and promotional visibility</p> <p class="p1">• Identify opportunities to improve online shopper experience and conversion</p> <p class="p1">Consumer Activation</p> <p class="p1">• Execute pop-ups, demos, and local consumer events</p> <p class="p1">• Support community activations and market engagement opportunities</p> <p class="p1">• Drive brand visibility and shopper interaction in market</p> <p class="p1">Trade & Events</p> <p class="p1">• Support trade shows, buyer events, and retailer engagement activities</p> <p class="p1">• Assist with market event execution and branded experiences</p> <p class="p1">• Manage field distribution of approved activation materials and swag</p> <p class="p1">Cross-Functional Partnership</p> <p class="p1">• Partner closely with Account Executives and market leadership to support territory</p> <p class="p1">priorities and business objectives</p> <p class="p1">• Submit timely recaps and reporting including field insights, execution photos,</p> <p class="p1">activation results, and competitive intelligence</p> <p class="p1">• Maintain a consistent and professional brand presence across all market activities</p> <p class="p1">What You’ll Bring</p> <p class="p1"><span class="s3">•</span> 1+ years of experience in cannabis, beverage alcohol, field marketing, retail activation, or</p> <p class="p1">related industries</p> <p class="p1"><span class="s3">•</span> Strong communication and relationship-building skills</p> <p class="p1"><span class="s3">•</span> Ability to work independently in a highly field-based role</p> <p class="p1"><span class="s3">•</span> Strong attention to detail and execution standards</p> <p class="p1"><span class="s3">•</span> Comfortable working in fast-paced, evolving environments</p> <p class="p1"><span class="s3">•</span> Tech savvy with proficiency in Microsoft Office, mobile tools, and reporting platforms</p> <p class="p1"><span class="s3">•</span> Flexible schedule including evenings, weekends, and holidays as business needs require</p> <p class="p1"><span class="s3">