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Senior Marketing Manager, EMEA

polyai · United Kingdom · United Kingdom
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<div class="content-intro"><p><sup><span style="font-family: helvetica, arial, sans-serif;"><span><a href="https://poly.ai?utm_source=prnewswire&utm_medium=pressrelease&utm_campaign=boilerplate&utm_content=pressrelease" target="_blank">PolyAI</a></span> is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billion enterprise conversations, PolyAI agents are built for complexity, open at every layer, and sovereign by design. PolyAI serves hundreds of enterprises across 75 languages and 25 countries, including Metro Bank, Marriott, PG&E, and UniCredit.</span></sup></p></div><div> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><sup>PolyAI is hiring a Senior Manager, EMEA Marketing to help own our marketing strategy and pipeline contribution across the EMEA region. You will focus on field events, campaigns and webinars that build awareness and demand among enterprise buyers and developers in EMEA, and set the regional marketing plan with Sales, Partnerships and the global Marketing team.</sup></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><sup>This role suits a hands-on marketer who has helped a platform or developer-led business move from product-led growth (PLG) to a sales-led (SLG) motion. You will adapt global programs to local markets, report on regional results to senior leadership, and coach the people and agencies who deliver the work.</sup></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><sup><strong>What you'll do</strong></sup></span></p> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><sup>Own the EMEA marketing plan, budget and pipeline targets, and agree priorities by country and segment with regional Sales leadership.</sup></span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><sup>Lead the field events program across EMEA, including owned events, roadshows, executive dinners and sponsored industry and developer conferences, from strategy through to on-site execution.</sup></span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><sup>Run the webinar and virtual events program, with local-language and time-zone relevant content, speakers and follow-up.</sup></span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><sup>Build integrated campaigns with Demand Generation, Content and Product Marketing, with clear targets for registrations, meetings booked and pipeline influenced.</sup></span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><sup>Work with Developer Marketing and Product on platform events such as workshops, hackathons and meetups, and turn developer engagement into sales-ready accounts.</sup></span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><sup>Define the handoff from product-led signals to Sales and Partnerships, including lead routing, follow-up plays and shared reporting.</sup></span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><sup>Build relationships with regional partners, agencies and event organisers, and manage vendors and contracts.</sup></span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><sup>Report on cost per outcome, conversion and ROI to Marketing and Sales leadership, and adjust the plan using the data.</sup></span></li> </ul> <h6><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">What you'll bring</span></h6> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><sup>3-5 years in B2B marketing, with significant experience in field marketing, events and campaigns, including recent regional or EMEA leadership.</sup></span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><sup>Experience marketing a platform, developer or technical product, and an understanding of how a PLG motion transitions to a sales-led model.</sup></span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><sup>A record of owning a regional marketing plan and budget and meeting pipeline targets, with results you can quantify.</sup></span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-fami

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