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Supervisor, Integrated Media Investment (Local)

crossmediainc · New York, New York · New York, New York, United States
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<div class="content-intro"><p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>WHO WE ARE</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. </span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.  </span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">We have offices in the NY, Philadelphia, London and Germany.  Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.</span></p> <p> </p> <p> </p> <p> </p></div><p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>OVERVIEW</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">We are hiring a <strong>Supervisor, Integrated Media Investment</strong> with <strong>local/regional cross channel media buying experience. </strong>The<strong> </strong>Supervisor brings media strategy to life, leading a team of media professionals in developing and executing thoughtful, effective investment plans that deliver meaningful results for our clients. Combining strong tactical media expertise with hands-on team leadership, the Supervisor oversees campaigns from buying through execution, optimization, and performance analysis, ensuring the work is strategically aligned, well executed, and continually improving.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">As a key partner to the Director, the Supervisor provides leadership across a portfolio of accounts, working closely with clients, internal teams, and media partners to keep campaigns moving forward and identify opportunities to make the work stronger. From haping tactical recommendations and guiding campaign development to managing client conversations and building vendor relationships, this role brings together the strategic perspective, practical know-how, and sound judgment needed to deliver great work.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Just as importantly, Supervisors help their teams grow. They are hands-on leaders, trusted mentors, and natural problem-solvers who know how to anticipate what’s next, bring clarity to competing priorities, and help others do their best work. They take pride in getting the details right, fostering strong relationships, and creating an environment where people can learn, collaborate, and deliver the quality and accountability our clients expect.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Experience working across media channels with <strong>local media clients</strong> is essential, including an understanding of the unique considerations, opportunities, and challenges that shape investment decisions in individual markets. This role connects integrated media strategy with the practical expertise needed to deliver effective campaigns in-market.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>This role requires a candidate with proximity to our NYC office. We offer a hybrid work setting with employees working both onsite and from home. </strong></span></p> <p> </p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>YOUR ROLE</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Campaign Tactical Planning & Execution</strong> </span></p> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Develop tactical media strategies in partnership with Planning teams and the Investment Director, across <strong>online and offline media channels - </strong>Linear TV, CTV, Digital, Audio, OOH, Social, Programmatic, Influencer, Content, and Experiential (based on campaign needs). A focus on <strong>Local /regional media experience. </strong></span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica,

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