Membership Value, Senior Manager, UCANZ

<div class="content-intro"><h2 data-pm-slice="1 1 []">About Crunchyroll</h2> <p>Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.</p> <p>Join our team, and help us shape the future of anime!</p></div><h1> </h1> <p><strong>UCANZ Membership Value, Senior Manager </strong></p> <p><strong>POSITION PREMISE</strong></p> <p>The UCANZ Membership Value, Senior Manager, supports regional go-to-market strategy and marketing execution for Digital Manga, Games Vault, Regional Ecommerce Marketing and other emerging membership-value businesses.</p> <p>Working in close partnership with global commercial centers, regional marketing leads and cross-functional teams, this role translates global strategies and objectives into locally relevant plans, briefs, activation calendars and campaign deliverables.</p> <p>The role coordinates assigned workstreams across available regional channels—including O&O, lifecycle, social, PR, partnerships, events and paid media—to support business goals while ensuring each program strengthens the broader Crunchyroll membership proposition.</p> <p>Success means delivering high-quality, timely, and measurable regional marketing programs that give fans more reasons to join, engage, stay and deepen their relationship with Crunchyroll.</p> <p><strong>KEY AREAS OF RESPONSIBILITY</strong></p> <p>REGIONAL MEMBERSHIP VALUE & GTM EXECUTION</p> <ul> <li>Support the development and execution of regional go-to-market plans for Digital Manga, Games Vault, Regional Ecommerce Marketing and other emerging membership-value propositions.</li> <li>Translate global commercial strategies into regional briefs, A/B tests, priorities, activation calendars, audience plans and campaign deliverables.</li> <li>Serve as a key regional point of contact for global commercial centers, helping ensure priorities are clearly understood and delivered in the region.</li> <li>Coordinate assigned workstreams across O&O, lifecycle, social, PR, partnerships, events and paid media, managing timelines, dependencies, approvals and handoffs.</li> <li>Identify opportunities to connect related businesses and campaigns into a more cohesive regional Crunchyroll membership experience.</li> <li>Track campaign and business performance, prepare reporting and recommend optimizations against acquisition, engagement, retention, revenue and membership-value goals.</li> </ul> <p>REGIONAL GAMES VAULT MARKETING</p> <ul> <li>Manage regional GTM and marketing execution for Games Vault in partnership with the global Games commercial center.</li> <li>Support discovery, trial and engagement through O&O, lifecycle, social, paid media, partnerships, events and other regional channels.</li> <li>Develop locally relevant campaigns connecting Games Vault titles with anime fandoms, franchises and cultural moments.</li> <li>Support awareness and utilization of Games Vault as a meaningful membership benefit.</li> <li>Maintain reporting on adoption, engagement and membership impact, and recommend optimization opportunities.</li> </ul> <p>REGIONAL ECOMMERCE MARKETING</p> <ul> <li>Lead execution of regional go-to-market and marketing plans for Crunchyroll Ecommerce in partnership with the global ecommerce team and relevant regional and enterprise partners.</li> <li>Help translate the Store’s evolving mission into a locally relevant membership-value proposition: a premium, curated, members-first destination for exclusive anime merchandise, limited drops and distinctive fandom experiences.</li> <li>Develop campaign briefs and channel plans that build demand for exclusive product drops and curated collections through IP-led storytelling connected to anime, characters and fan communities.</li> <li>Support Ecommerce positioning as a meaningful Mega and Ultimate membership benefit, including targeted awareness and upgrade activity for eligible Fan audiences.</li> <li>Coordinate integrated launch, drop and ongoing marketing activity across O&O, lifecycle, social, editorial, PR, influencers, partnerships, events, paid media, streaming surfaces and onsite experiences.</li> <li>Manage execution across announcement, lookbook and anticipation, launch, sell-through, last-chance and evergreen phases, coordinating channel sequencing, assets, approvals and timelines.</li> <li>Coordinate with Store, Product, Engineering, Creative, Content, Curation, Customer Experience, Lifecycle, Communications and Legal partners to align messaging, access rules, site readiness, localization and customer support.</li> <li>Monitor product sell-through, engagement, conversion, membership upgrades, repeat visits, sentiment, customer feedback and retention signals; prepare insights and recommend improvements.</li> <li>Ensure Ecommerce communications are fan-first, IP-centered, transparent, culturally relevant and consistent with Crunchyroll’s brand.</li> </ul> <p><strong>REQUIREMENTS</strong></p> <ul> <li>8+ years of experience in regional marketing, go-to-market, integrated marketing, campaign management, ecommerce, membership marketing or a related field within entertainment, media,