<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a <strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. </p> <p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p> <p>For more information, please visit <a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a> #WeAreVML.</p></div><h1>Global Head of Strategy and Planning</h1> <p class="isSelectedEnd">Great brands are built by those who can see around corners — and by those who ensure the business never misses a step. This role is the former.</p> <p class="isSelectedEnd">Working in close partnership with the Global Client Lead, the Director sets the long-term vision and strategic ambition, empowering teams to bring that vision to life brilliantly, every single day.</p> <p class="isSelectedEnd"><strong>Location:</strong> London, with some potential for travel<br><strong>Reports to:</strong> Global Client Lead</p> <h2>About the Role</h2> <p class="isSelectedEnd">The <strong>Global Director of Strategy and Planning</strong> will be the strategic architect and visionary leader behind a fast-growing global brand.</p> <p class="isSelectedEnd">This individual will define, articulate, and champion the brand’s strategic vision — helping the brand achieve its ambitious growth objectives while, more importantly, defining what comes next.</p> <p class="isSelectedEnd">The role requires translating complex insights and business objectives into clear, inspiring narratives that drive creativity, consistency, and performance.</p> <p class="isSelectedEnd">Acting as both a <strong>strategic leader</strong> and a <strong>trusted client partner</strong>, you will oversee the future of the global brand strategy. You will ensure that every initiative is rooted in insight, guided by purpose, and measured by impact.</p> <p class="isSelectedEnd">You will constantly look to drive the brand forwards, challenging the status quo through informed insights and ideas.</p> <h2>Key Responsibilities</h2> <h3>1. Brand Vision and Definition</h3> <ul data-spread="false"> <li>Own and articulate the <strong>global brand vision</strong>, ensuring it remains clear, differentiated, and culturally relevant across markets. Set our “North Star”.</li> <li>Continually look to <strong>drive the brand forwards</strong>, ensuring we constantly innovate and evolve while maintaining brand equity. Maintain a “What’s Next” mentality.</li> <li><strong>Synthesize, simplify, and storytell</strong> complex strategic and business information into compelling, actionable direction for clients and internal teams.</li> <li><strong>Champion the adoption of AI tools and platforms</strong> to accelerate strategic development — including synthetic audience testing, AI-powered insight generation, and data collaboration technologies that enable insight without compromising consumer or client privacy.</li> </ul> <h3>2. Strategic Ownership</h3> <ul data-spread="false"> <li>Define <strong>measurable strategic KPIs</strong> aligned with business outcomes and marketing performance.</li> <li>Ensure strategic focus and priorities are clear. Help the brand focus on what matters.</li> <li>Drive <strong>data-driven decision making</strong> to help prioritise and focus initiatives based on insights.</li> </ul> <h3>3. Consumer Obsession</h3> <ul data-spread="false"> <li>Be the <strong>voice of the consumer</strong> in the business. Understand who we are talking to, what drives them, and how we can tailor our approaches accordingly.</li> <li>Partner with the insights team to fully understand the business, performance, and consumer behaviours.</li> <li>Leverage <strong>AI-powered synthetic audiences and Large Marketing Models</strong> to unlock consumer understanding at speed and scale, particularly in markets where traditional research is restricted.</li> </ul> <h3>4. Partnership & Collaboration</h3> <ul data-spread="false"> <li>Act as a <strong>senior strategic partner</strong> to the client’s <strong>global leadership team</strong>, providing t