Senior Manager, Campaign Operations, UCANZ

<div class="content-intro"><h2 data-pm-slice="1 1 []">About Crunchyroll</h2> <p>Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.</p> <p>Join our team, and help us shape the future of anime!</p></div><h2><strong>About the role</strong></h2> <p>As the Senior Manager, Campaign Operations, UCANZ, you will be the regional campaign operations leader responsible for planning, orchestrating, and executing Crunchyroll’s integrated marketing campaigns across the United States, Canada, Australia, and New Zealand.</p> <p>You will sit at the center of campaign strategy, creative development, project management, and channel execution. You will translate UCANZ marketing priorities into clear campaign plans, briefs, workback schedules, asset requirements, and launch plans, ensuring campaigns are scoped, localized, approved, and delivered on time and on budget.</p> <p>You will serve as a key campaign operations partner to UCANZ Growth and Marketing leadership. You will work closely with Creative Services, Project Management, User Acquisition, Social, Influencer Marketing, Lifecycle, Editorial, Content, Curation & Programming, and the Global Centers of Excellence.</p> <p>Success requires exceptional organization, creative judgment, clear communication, and strong cross-functional leadership. You will navigate complex workflows, manage competing priorities, and translate regional needs into high-quality campaign execution for fans across UCANZ. </p> <p>In the role of Senior Manager, Campaign Operations, UCANZ, you will report to the Senior Director, Brand & Community, UCANZ.</p> <p>We are considering applicants for the locations of Los Angeles or Dallas.</p> <h3><strong>Core Areas of Responsibility</strong></h3> <p><strong>UCANZ CAMPAIGN PLANNING & INTEGRATED EXECUTION</strong></p> <ul> <li>Partner with UCANZ teams (Growth, Partnerships, Community, Membership Value, PR, etc) and Partner Relations & Content Marketing teams to translate campaign priorities into integrated plans and actionable workstreams.</li> <li>Develop and manage workback schedules, milestone calendars, dependencies, review cycles, and launch readiness plans across multiple concurrent campaigns.</li> <li>Ensure campaign briefs are complete, cohesive, and aligned to objectives, audiences, title priorities, channels, markets, and deliverables.</li> <li>Coordinate regional and global stakeholders to maintain clarity, accountability, and momentum from kickoff through launch.</li> <li>Anticipate risks, surface decisions, and proactively remove blockers that could affect quality, timing, or budget.</li> </ul> <p><strong>CREATIVE DEVELOPMENT & ASSET OPERATIONS</strong></p> <ul> <li>Partner with Creative Services and Project Management to define campaign asset suites across video, static, copy, social, digital, experiential, and other relevant formats.</li> <li>Serve as a strategic and operational resource to Title Marketing and Brand Management during campaign development.</li> <li>Consolidate feedback and coordinate internal, external, brand, creative, and licensor reviews to keep communication clear and efficient.</li> <li>Ensure assets align with the campaign strategy, regional requirements, brand standards, platform specifications, and delivery timelines.</li> <li>Support asset tracking, version control, production status, and final delivery across the campaign lifecycle.</li> </ul> <p><strong>REGIONAL LOCALIZATION & VERSIONING</strong></p> <ul> <li>Collect, document and prioritize localization, versioning, market and channel requirements across the United States, Canada, Australia, and New Zealand.</li> <li>Translate regional insights and market needs into clear creative requests and execution plans for global and regional teams.</li> <li>Coordinate approvals and ensure localized assets are accurate, culturally relevant, brand-compliant, and delivered in the required formats.</li> <li>Identify opportunities to streamline regionalization, reduce duplication, and create scalable approaches to campaign adaptation.</li> </ul> <p><strong>CHANNEL & CROSS-FUNCTIONAL ORCHESTRATION</strong></p> <ul> <li>Partner with User Acquisition, SVOD Marketing, Social, Influencer Marketing, Lifecycle, Editorial, and other channel teams to ensure cohesive full-funnel campaign execution.</li> <li>Align campaign plans with content, product, partnership, promotional, and UCANZ region marketing launches.</li> <li>Coordinate inputs from Content, Curation & Programming, Product, Analytics, Marketing Operations, and other stakeholders as needed.</li> <li>Maintain visibility into channel requirements, dependencies, open decisions, and launch readiness across the UCANZ campaign portfolio.</li> <li>Facilitate weekly campaign check-ins and provide concise updates, action items, and escalation points to regional and global teams.</li> </ul> <p><strong>OPERATIONAL EXCELLENCE & PROCESS IMPROVEMENT</strong></p> <ul> <li>Establish and maintain campaign documentation, trackers, status reporting, creative briefs, asse