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Principal, Marketing Analytics

elastic · United States · United States
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<div class="content-intro"><p>Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.</p></div><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9tp8j-0-0"><span data-offset-key="9tp8j-0-0"><span data-text="true">What Is The Role:</span></span></div> <div class="p" data-block="true" data-editor="61iek" data-offset-key="epmt5-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="epmt5-0-0"><span data-offset-key="epmt5-0-0"><span data-text="true">We are looking for a Principal who understands how marketing and sales work collectively to create revenue. You’ll be the architect, the builder, and the link between the business and the systems that serve it. You’ll learn what decisions leaders face, form a point of view on which systems, tools, and products are worth building or buying, and make the case for it with clear reasoning. You’ll also build the data models and analysis that deliver the value.</span></span></div> </div> <div class="p" data-block="true" data-editor="61iek" data-offset-key="a77rj-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="a77rj-0-0"><span data-offset-key="a77rj-0-0"><span data-text="true">You’ll partner with Marketing, Sales, Revenue Operations, Finance, and Data teams, and you’ll mentor senior analysts and engineers.</span></span></div> </div> <div class="p" data-block="true" data-editor="61iek" data-offset-key="fa3e9-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="fa3e9-0-0"><span data-offset-key="fa3e9-0-0"><span data-text="true">Your role is to help the business answer where to invest, which accounts to pursue, and what drives revenue.</span></span></div> </div> <ul class="public-DraftStyleDefault-ul" data-offset-key="77f0u-0-0"> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="77f0u-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="77f0u-0-0"><span data-offset-key="77f0u-0-0"><span data-text="true">Meet with business leaders to understand their problems and decisions. Turn them into analyses, recommended actions, and clear requirements for systems and data.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="5ssgd-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5ssgd-0-0"><span data-offset-key="5ssgd-0-0"><span data-text="true">Recommend which systems, tools, and products to prioritize, with a clear point of view and the reasoning behind it.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="79moi-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="79moi-0-0"><span data-offset-key="79moi-0-0"><span data-text="true">Build the business case for each investment: expected value, required resources, and total cost of ownership. Present it to leaders and gain agreement.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="2rhq6-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2rhq6-0-0"><span data-offset-key="2rhq6-0-0"><span data-text="true">Design the overall architecture for marketing and sales measurement, and build the core data models, pipelines, and machine learning datasets, with testing and version control.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="3kdu5-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="3kdu5-0-0"><span data-offset-key="3kdu5-0-0"><span data-text="true">Build models that show how marketing spend and activity convert to pipeline and revenue, and measure the full customer path from first touch to closed deal.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="7klqs-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="7klqs-0-0"><span data-offset-key="7klqs-0-0"><span data-text="true">Define account-based performance measures and apply them with Sales and Marketing.</span&g

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