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Conversational AI & UX/Product Copywriter (Contract)

mavenclinic · Remote
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<div class="content-intro"><p>Maven Clinic is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Through Maven Enterprise, the company partners with more than 2,300 employers and health plans to provide end-to-end women's and family health programs spanning fertility and family building, maternity and newborn care, parenting and pediatrics, and menopause and midlife — improving clinical outcomes, reducing healthcare costs, and expanding equitable access to high-quality care at scale. Through its consumer platform, Maven provides direct access to virtual care across 30+ specialties, as well as dedicated hormone and GLP-1 care programs purpose-built for women. Founded in 2014 by CEO Kate Ryder, Maven Clinic has raised more than $425 million from leading healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. Recognized for innovation and industry leadership, Maven has been named to the TIME100 Most Influential Companies, CNBC Disruptor 50, Fast Company's Most Innovative Companies, and FORTUNE Best Places to Work. Learn more at mavenclinic.com</p> <p><strong>An award-winning culture working towards an important mission –  Maven Clinic is a recipient of over 30 workplace and innovation awards, including: </strong></p> <ul> <li>TIME 100 Most Influential Companies (2023, 2026)</li> <li>Fortune Change the World (2024)</li> <li>CNBC Disruptor 50 List (2022, 2023, 2024)</li> <li>Fortune Best Workplaces for Millennials (2024)</li> <li>Fortune Best Workplaces in Health Care (2024)</li> <li>Fast Company Most Innovative Companies (2020, 2023)</li> <li>Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)</li> </ul></div><h3><strong>About the Role:</strong></h3> <p>We’re looking for a conversational AI UX writer and voice partner who can define what Maven’s product and AI agents sounds like. You’ll be the expert eye on the language across our product—from navigation to CTAs, clinical modules to our AI agents: calling out when copy could be clearer or more compelling, or an agent response is too clinical, emotional, or complex. You’ll also help shape how we position and showcase AI in the product, including how we educate members about it and how we write disclaimers. Just as importantly, you’ll write and refine UX copy for core member experiences, such as care plan screens and AI agent intro and onboarding screens.</p> <p>This is a hands-on, high-autonomy role for someone who has worked in both UX product copy and conversational AI and understands the nuances of prompting and its limitations. You will partner directly with Engineering, who owns prompts and configuration, as well as Clinical and Product to bring a single, consistent point of view on voice, tone, taxonomy and language, and to hold a high bar for usability, clinical integrity, clarity, and the right amount of empathy in a health context.</p> <div class="xjbqb8w xbs2zpe x1jchvi3 x1r771fr xh8yej3 x14nib4c x1ep1s60 x193iq5w xeuugli x1n2onr6"> <div> <div class="xh8yej3 x1ghz6dp x193iq5w xeuugli x1mzt3pk x5x58ly xhkq44x xvyh8ph xwxxt6x x1ewz1rw x1r0vnzf x1ux7cnd xp43mbd xtbxs66 xak2u8z x1yc453h x16sz92x" data-assistant-markdown="" data-assistant-markdown-root=""> <div> <div> <div> <section class="xvmahel xlh3980 x78zum5 xdt5ytf x1qjc9v5 x1gpaknb x1jchvi3 xo1l8bm x12oo3zp x14nib4c x1fj9vlw x1mzt3pk x9f619 xeuugli x19aimcq x14rh7hd"> <section class="xlac9o8 x1y0btm7 xmkeg23 x1j6x5gx xeuugli" data-assistant-writing-block="" data-writing-block-variant="standard"> <div class="x1j6x5gx xeuugli"> <div class="xvklg7n x1jchvi3 x14nib4c x17qorbb x1a2a7pz x32akso xb405pp x1rlenzs" data-assistant-writing-block-content=""> <p class="x12ofw9d">This position is expected to last 3 months, with the potential to extend based on business needs and fit. The expected commitment is 20 hours per week.</p> </div> </div> </section> </section> </div> </div> </div> </div> </div> </div> <h3><strong>What You’ll Do:</strong></h3> <p><strong>AI voice, tone & language</strong></p> <ul> <li>Review real AI agent conversations and give expert feedback on tone, emotional register, reading level, and word choice (e.g., “this is too emotional,” “let’s use simpler words to explain this,” “we missed a chance to be more empathetic”)</li> <li>Define and champion what AI at Maven sounds like, translating our brand voice into clear language principles that work within the realities and limits of LLM-generated responses</li> <li>Synthesize voice and language feedback coming from many places (Clinical, Product, Engineering, Brand, coaches) into a clear, prioritized set of themes, and act as the decision-maker when the team needs one voice</li> <li>Work with Clinical and Engineering to find conversations where a theme went well and where it didn’t, workshop them with users, and distill the findings into what Engineering needs to improve prompts and evaluations (Engineering owns prompts and configuration)</li> <li>Advise on the anatomy of agent responses (e.g., when to offer options, when to ask a follow-up question, how to structure a reply) and recommend patterns for Engineering and Clinical to implement and approve</li> <li>Partner with product, engineering, clinical, and legal/compliance teams to translate requirements into clear language guidance</li> </ul> <p><strong>Product & UX copy, including AI positioning</strong></p> <ul&

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