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Freelance Creative Strategist / Copywriter

alphalion · Medellin · LATAM - Remote · Philippines · United States - Remote
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<div>Freelance Creative Strategist / Copywriter<br><br>Role Summary<br><br>Big ideas. Sharp copy. Creative that moves.<br>Alpha Lion is building a network of freelance Creative Strategists and Copywriters who know how to turn customer insight into performance creative that wins. You’ll research audiences, uncover compelling angles, write scroll-stopping concepts and scripts, and use real results to make the next idea stronger. This is a remote freelance opportunity with the potential to grow into a longer-term or full-time role based on performance, business needs, and mutual fit.<br>This posting supports an ongoing talent pool, so project timing and weekly hours may vary.<br><br>What You’ll Do</div> <ul> <li>Turn customer research, market signals, competitor activity, and performance data into original creative concepts.</li> <li>Develop sharp angles, hooks, scripts, briefs, and ad copy for paid-social creative.</li> <li>Build concepts around customer awareness, motivations, objections, and the language people actually use.</li> <li>Partner with editors, designers, creators, and media buyers to bring ideas from brief to finished asset.</li> <li>Review creative performance and explain why an ad won, lost, or deserves another iteration.</li> <li>Transform winning ideas into thoughtful new tests without simply producing surface-level variations.</li> <li>Manage your assignments independently, communicate clearly, and deliver polished work on schedule.</li> <li>Help Alpha Lion build a faster, smarter, more repeatable creative-testing engine.</li> </ul> <div><br><br>What Success Looks Like</div> <ul> <li>Your concepts are grounded in clear customer insight and a defensible testing hypothesis.</li> <li>Briefs and scripts reach production on time and require minimal clarification.</li> <li>Creative partners describe your direction and feedback as clear, decisive, and useful.</li> <li>Performance learnings consistently inform stronger concepts and iterations.</li> <li>You demonstrate the judgment, reliability, and results needed for expanded assignments or a potential full-time opportunity.</li> </ul> <div><br><br><br><br>What You Bring</div> <ul> <li>Demonstrated experience in DTC/eCommerce creative strategy, direct-response copywriting, or both.</li> <li>A portfolio featuring paid-social concepts, scripts, briefs, or copy that you personally helped create.</li> <li>A strong understanding of customer research, consumer psychology, awareness levels, hooks, angles, and creative testing.</li> <li>The ability to connect creative decisions to performance—not just personal taste.</li> <li>Experience collaborating with video editors, designers, creators, or media-buying teams.</li> <li>Clear written communication, dependable follow-through, and comfort working independently in a remote environment.</li> <li>Familiarity with Meta performance creative; experience with TikTok, YouTube, VSLs, UGC, health, wellness, supplements, or fitness is a plus.</li> <li>Openness to beginning with freelance assignments and, where there is mutual fit, exploring a longer-term or full-time opportunity.</li> </ul> <p> </p>

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