Head Of Marketing

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 Experience: 8+ yrs Location: Mumbai, Maharashtra, India Job Type: Full-time We are looking for a dynamic and results-driven Head of Marketing/ Chief Marketing Officer to lead and scale our marketing function. This role requires a strategic marketing leader with deep experience in B2B enterprise marketing within the CRM, ERP, MarTech, or CPaaS ecosystem. The ideal candidate will be an all-round marketer with expertise across event marketing, product marketing, and performance marketing, capable of driving brand growth, demand generation, market positioning, and revenue impact. Requirements Key Responsibilities 1. Marketing Strategy & Leadership • Develop and execute the overall marketing strategy aligned with business growth objectives. • Build, mentor, and lead a high-performing marketing team across multiple functions. • Collaborate closely with Sales, Product, Customer Success, and Leadership teams to drive business outcomes. • Establish and track marketing KPIs, ensuring measurable contribution to pipeline and revenue growth. 2. Event Marketing • Own and execute the company’s event marketing strategy, including industry conferences, trade shows, webinars, customer events, partner events, and executive roundtables. • Drive brand awareness, lead generation, and customer engagement through impactful event programs. • Measure event effectiveness and optimize ROI through data-driven insights. • Build relationships with industry associations, partners, and event organizers. 3. Product Marketing • Define product positioning, messaging, and value propositions for enterprise customers. • Lead go-to-market strategies for product launches, feature releases, and new market initiatives. • Conduct market research, competitive analysis, and customer insights to strengthen product positioning. • Enable sales teams with compelling collateral, presentations, case studies, and sales tools. 4. Performance Marketing • Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels. • Drive demand generation, lead acquisition, and conversion optimization initiatives. • Manage marketing budgets effectively to maximize ROI and campaign performance. • Utilize analytics and marketing automation tools to improve campaign effectiveness and customer acquisition. 5. Brand & Enterprise Marketing • Strengthen brand visibility and market presence within target enterprise segments. • Develop integrated marketing campaigns that support business growth and market expansion. • Create thought leadership initiatives to establish the company as an industry leader. Required Qualifications • MBA from a reputed business school (strongly preferred). • B.Tech or equivalent technical degree (preferred). • 8+ years of progressive marketing experience with a strong career growth trajectory. • Proven experience leading and managing marketing teams. • Experience working with enterprise customers in B2B environments. • Prior experience in CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology companies. • Excellent verbal and written communication, presentation, and stakeholder management skills. • Strong analytical mindset with the ability to translate marketing efforts into measurable business outcomes. Preferred Candidate Profile • Demonstrates a clear track record of business impact and value creation across previous organizations. • Has successfully built and scaled marketing functions in high-growth technology companies. • Possesses strong leadership presence and executive-level communication skills. • Combines strategic thinking with hands-on execution capabilities. • Comfortable working in fast-paced, growth-oriented environments. Must-have skills Multi-channel Marketing, B2B Marketing, Demand Generation