<div class="ql-direction-ltr ql-long-3509525" data-header="2" data-foldable="true" data-default-linespacing="100"> <p class="ql-direction-ltr ql-long-1934"><strong class="ql-author-1934">Title: </strong>RedNote <span class="ql-author-1934">Content Growth Specialist (Math Education)</span></p> <p class="ql-direction-ltr ql-long-1934"><strong class="ql-author-1934">Location:</strong><span class="ql-author-1934"> Silicon Valley (On-site)</span></p> <p class="ql-direction-ltr ql-long-1934"><span data-docs-delta="[[20,"Compensation:","8:1|inline-dir:\"ltr\""],[20," $6000/month+"],[20,"Performance Bonus (up to 10% of base pay","8:1|inline-dir:\"ltr\""]]" data-copy-origin="https://yach-doc-shimo.zhiyinlou.com"><strong class="ql-author-1934">Compensation:</strong><span class="ql-author-1934"> $6000/month+</span><strong class="ql-author-1934">Performance Bonus (up to 10% of base pay)</strong></span></p> <p class="ql-direction-ltr ql-long-1934"><strong class="ql-author-1934">Employment Type:</strong><span class="ql-author-1934"> 40-hour/week Contractor, with the opportunity to convert to a full-time position based on performance.</span></p> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100"> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100"><span style="text-decoration: underline;"><strong><span class="ql-author-1934">About Us:</span></strong></span></div> <p class="ql-direction-ltr ql-long-1934">Think Academy is the North American math education brand under TAL, serving K–12 families across the US. In this role, you will directly work on understanding Chinese-speaking parents in the US, growing content channels, driving user acquisition, and improving conversion. This is not a traditional content role — you will be expected to help build and optimize the full content → acquisition → conversion funnel.</p> <p class="ql-direction-ltr ql-long-1934">We are building something relatively rare: a 0-to-1 user acquisition model for Xiaohongshu and other Chinese-language content channels in the US market. If you are interested in international expansion, cross-border business, overseas growth, or Growth Marketing, this is an opportunity to work directly on a US market growth initiative and help build a new acquisition model from the ground up.</p> <p class="ql-direction-ltr ql-long-1934">We are not looking for someone who simply knows how to post on Xiaohongshu. We are looking for someone who knows how to turn content into user acquisition.</p> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100"><span style="text-decoration: underline;"><strong><span class="ql-author-1934">Key Responsibilities:</span></strong></span></div> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100"> </div> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true" data-default-linespacing="100"><strong>1. Drive User Acquisition through Xiaohongshu</strong><br>Own the growth of Think Academy’s Xiaohongshu channel, with a focus on acquiring qualified users and generating leads. Continuously test different content directions and optimize channel performance.</div> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true" data-default-linespacing="100"><br><strong>2. Create High-Quality Content</strong><br>Own the full content process, including topic selection, scripting, copywriting, visual content, and publishing. Create content that combines user value, platform appeal, and brand/product relevance, with the goal of attracting the right target parents — not simply maximizing traffic.</div> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true" data-default-linespacing="100"><br><strong>3. Connect Content with Paid Growth & Conversion</strong><br>Understand Xiaohongshu advertising and basic marketing funnels. Focus on the full journey from content → inquiry → lead → conversion, using advertising and conversion data to continuously improve content and acquisition efficiency, while collaborating with the paid media and sales teams.</div> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true" data-default-linespacing="100"><br><strong>4. Analyze, Iterate, and Scale</strong><br>Track content, traffic, and acquisition performance. Identify what works, why it works, and how to scale it, continuously improving the content strategy and building repeatable user acquisition methods.</div> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100"> </div> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100"><span style="text-decoration: underline;"><strong><span class="ql-author-1934">Qualifications:</span></strong></span></div> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100"> </div> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true"> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true" data-default-linespacing="100"><span class="ql-author-1934">Must-Have</span></div> <ul> <li class=""><strong class="q