<p><strong data-stringify-type="bold">Job description：</strong></p> <p style="padding-left: 40px;"><strong>China KOL Strategy & Market Execution</strong></p> <ul> <li>Lead China influencer marketing campaigns with a strong focus on local cultural trends, dynamic social media platforms (Xiaohongshu, Douyin, etc.).</li> <li>Identify, build, and maintain strong relationships with top-tier KOLs, trendsetters, and KOL agencies to ensure the brand stays culturally resonant and highly visible among the target audience.</li> <li>Analyze campaign data and provide actionable insights to optimize KOL partnerships, seeding conversion, and content performance.</li> </ul> <p style="padding-left: 40px;"><strong>Influencer seeding program</strong></p> <ul> <li>Develop and scale a robust seeding program to generate continuous organic buzz.</li> <li>Manage the end-to-end seeding logistics, from influencer identification and personalized outreach to product delivery and content tracking, ensuring a high ROI on product investments.</li> <li>Cultivate long-term, organic relationships with creators to convert them into genuine brand advocates.</li> </ul> <p style="padding-left: 40px;"><strong>Leadership and team management</strong></p> <ul> <li>Lead and empower a team to provide guidance, mentorship, and foster a collaborative, agile, and high-performing environment.</li> <li>Act as the core lead for China influencer initiatives, working closely with the cross-functional and the global team to ensure local strategies align with the brand’s vision while being perfectly tailored for the Chinese market.</li> </ul> <p><strong data-stringify-type="bold">Qualifications</strong></p> <ul> <li>Bachelor's Degree in Marketing, Communications, or related field</li> <li>At least 3 years of experience in influencer marketing (experience with fashion/ trendy/ beauty FMCG is a huge plus).</li> <li>Deep understanding of the Chinese social media ecosystem (Xiaohongshu, Douyin, Weibo, Bilibili) and agency/MCN operation models.</li> <li>Proven ability to manage and negotiate high-value KOL/agency deals and contracts.</li> <li>Strong data analytical skills, with the ability to integrate KOL organic performance data with paid media amplification results to evaluate true campaign ROI and drive holistic marketing insights.</li> <li>Experience leading teams and managing multiple campaigns simultaneously.</li> <li>Excellent project management and organizational skills.</li> <li>Passion for influencer culture and staying ahead of fast-paced industry trends.</li> </ul>