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Freelance Motion Designer (PL/UA)

flohealth · Poland · Remote · Warszawa, Masovian Voivodeship, Poland
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<div class="content-intro"><p><strong>500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.</strong></p> <p>Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.</p> <p>With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.</p> <p><strong>The job</strong></p></div><p>As a Motion Designer at Flo, you create compelling animated content that brings ideas to life, edit thumbstopping UGC videos, strengthen brand storytelling, and contribute to impactful marketing initiatives. Your work supports a variety of channels across paid UA, helping to communicate key messages through high-quality motion design that aligns with Flo’s visual identity and purpose.</p> <h3>Responsibilities/tasks</h3> <ul> <li>Boost motion design capacity by swiftly creating and animating graphics and editing videos in response to campaign demand spikes.</li> <li>Collaborate with the UA team to deliver high-quality motion assets aligned with fast-changing priorities.</li> <li>Adapt existing designs and produce rapid iterations for spontaneous creative requests.</li> <li>Address localization needs to tailor motion graphics and videos for different global markets.</li> <li>Produce static ads & thumbnails where required</li> <li>Experiment with generative AI tools to explore new video concepts and improve workflow efficiency.</li> <li>Maintain consistency with brand guidelines across all visual content.</li> <li>Deliver visually compelling work that effectively communicates app features and user benefits.</li> <li> <div class="docos-replyview-body docos-anchoredreplyview-body docos-replyview-body-emoji-reactable docos-replyview-body-emoji-reactable-background">Animation concept development, leveraging brand's characters, app UI, typography, illustration and look & feel, to deliver fresh new video and animation ideas.</div> </li> <li> <div class="docos-replyview-body docos-anchoredreplyview-body docos-replyview-body-emoji-reactable docos-replyview-body-emoji-reactable-background">Storyboarding concepts on Figma, demonstrating proficient use of colour, illustration, Typography and app UI elements</div> </li> <li> <div class="docos-replyview-body docos-anchoredreplyview-body docos-replyview-body-emoji-reactable docos-replyview-body-emoji-reactable-background">Communicating with stakeholders and team members to meet deadlines successfully</div> </li> </ul> <h3><strong>Key results/objectives</strong></h3> <ul> <li>Deliver high-quality motion graphics and videos that meet deadlines and support UA our goals.</li> <li>Improve campaign engagement and performance through effective motion storytelling.</li> <li>Integrate innovation in tools and workflows, including AI applications, to elevate creative output.</li> </ul> <h3><strong>Qualifications</strong></h3> <p>Basic Qualifications:</p> <ul> <li>3+ years of experience in motion design with a strong portfolio showcasing animation skills and editing techniques.</li> <li>Proficiency in Adobe After Effects and other motion design software.</li> <li>Proficiency in Adobe CC.</li> <li>Proficiency in Figma or similar software.</li> <li>Strong understanding of animation principles and visual effects.</li> <li>A strong eye for detail, with an understanding of brand guidelines and the ability to maintain consistency across motion graphics.</li> <li>Ability to collaborate effectively with cross-functional teams including copywriters, designers, and marketers.</li> <li>Understanding of basic performance marketing concepts (e.g., CTR, conversion rates).</li> <li>Ability to manage multiple design projects and meet deadlines in a fast-paced environment.</li> <li>Excellent communication skills for clear and effective collaboration.</li> <li>Genuine curiosity and enthusiasm for experimenting with AI tools, including generative AI video platforms, to push creative boundaries and elevate video storytelling.</li> </ul> <p>Preferred Qualifications:</p> <ul> <li>Experience in the tech or digital marketing industry.</li> <li>Experience creating static ads to compliment motion & video skills</li> <li>Experience in the femtech, health, and wellbeing sector.</li> <li>Familiarity with Cinema 4D or 3D motion design (a plus).</li> <li>Basic understanding of user acquisition (UA) and CRM creatives</li> </ul> <p>Salary from 3400 EUR monthly based on full time hours</p> <p> </p> <p>#LI-Remote</p><div class="content-conclusion"><p><strong>How we work</strong></p> <p>We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.</p> <p>You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep g

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