*Please note this role is not for 2070 Health* About BeatO BeatO is a digital health company in India focused on diabetes care and GLP-1 weight loss. It combines smart devices (glucometers, CGM, BP monitors, smart scales), doctor-led care programs, diet coaching, and a curated range of health foods, supplements, and lifestyle products, sold direct to consumers. BeatO serves over 2 million patients and 10 lakh+ device users, backed by 100+ doctors and 200+ coaches. Role Summary BeatO is looking for an E-commerce Category Manager to own and grow its personal care category online. This is an individual contributor role for someone who is comfortable running a category end to end, from assortment and pricing to merchandising and performance. Success means a growing, profitable personal care category with a sharp assortment, strong conversion, and healthy repeat purchase. Key Responsibilities • Own the P&L and growth plan for the personal care category across BeatO's online channels, with clear targets for revenue, margin, and conversion. • Build and manage the category assortment: decide which products to add, fix, or retire, based on sales data, customer demand, and competitor moves. • Own pricing, promotions, and offers for the category, balancing growth with profitability. • Drive category merchandising on the website and app, including collections, product pages, content, imagery, and cross-sell. • Track daily and weekly performance (traffic, conversion, AOV, repeat rate, return rate, margin) and take quick corrective action. • Work with performance marketing, CRM, and brand teams to plan category campaigns, launches, and seasonal events. • Coordinate with supply chain, vendors, and operations to keep inventory healthy and fulfilment reliable. • Study category trends, consumer behavior, and competitor offerings to spot white spaces and new product opportunities. • Present category performance and plans to leadership with clear insights and recommendations. Requirements • 6 to 7 years of experience in e-commerce. • Hands-on experience managing D2C personal care categories (for example skincare, haircare, grooming, or body care). • Track record of owning category performance, including assortment, pricing, and conversion. • Strong analytical skills, with comfort working in Excel or Google Sheets and e-commerce dashboards. • Comfortable working as an individual contributor, executing hands-on without a team. • Based in Delhi, or willing to relocate. Preferred Qualifications • Experience on Shopify or similar D2C storefront platforms. • Exposure to marketplaces and quick commerce channels. • Experience supporting new product launches, including vendor and brand coordination. • Working understanding of paid marketing and retention levers and how they affect category performance. • Interest in health and wellness consumer products.