emarketer · New York, New York, United States · New York, New York, United States
<div class="content-intro"><p>EMARKETER is a subsidiary of Axel Springer SE, a transatlantic media company headquartered in Berlin and New York. Axel Springer's guiding principles – first articulated as <u data-stringify-type="underline"><a class="c-link" href="https://www.axelspringer.com/en/inside/the-essentials-what-we-have-adapted-and-why" target="_blank" data-stringify-link="https://www.axelspringer.com/en/inside/the-essentials-what-we-have-adapted-and-why" data-sk="tooltip_parent">The Essentials</a></u> – remain a cornerstone of the company’s foundation today. <u data-stringify-type="underline"><a class="c-link" href="https://www.axelspringer.com/en/" target="_blank" data-stringify-link="https://www.axelspringer.com/en/" data-sk="tooltip_parent">Learn more about Axel Springer</a></u>.</p></div><p><span style="font-family: arial, helvetica, sans-serif;"><strong>We're hiring a VP, Growth Marketing to lead our Growth Marketing team at EMARKETER.</strong></span></p> <h3><span style="font-family: arial, helvetica, sans-serif;"><strong>The Role and Team:</strong></span></h3> <p><span style="font-family: arial, helvetica, sans-serif;">The VP, Growth Marketing is a pivotal executive role responsible for building, scaling, and optimizing EMARKETER's centralized growth engine across performance marketing, audience acquisition, and marketing operations. Reporting directly to the Chief Growth Officer, this leader will oversee teams responsible for driving top-of-funnel reach, conversion efficiency, and MarTech infrastructure. The ideal candidate will bridge paid, social, and organic acquisition strategies with technical marketing operations to feed our commercial media business and global subscription pipelines.</span></p> <p><span style="font-family: arial, helvetica, sans-serif;">This is a hybrid role based out of our New York City office, with regular in office expectations. Applicants must be authorized to work in the United States without visa sponsorship now or in the future and be within commuting distance of our New York City office. Relocation assistance is not available.</span></p> <h3><span style="font-family: arial, helvetica, sans-serif;"><strong>The Ideal Candidate Is:</strong></span></h3> <ul> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><strong>A Growth & Acquisition Driver:</strong> Proven track record leading multi-channel performance marketing, paid media, social acquisition, and audience funnel conversion at scale for a B2B research or media organization.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><strong>A MarTech & Operations Strategist:</strong> Deeply knowledgeable in marketing technology stacks, CRM/MAP integrations, database management, attribution modeling, and data hygiene.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><strong>An Inspiring Team Leader:</strong> Skilled at managing, mentoring, and developing functional directors and their respective teams across growth marketing and marketing operations.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><strong>A Cross-Functional Collaborator:</strong> Adept at partnering with Content, Ad Sales, Product, and Subscription Sales to align demand generation and audience acquisition with business monetization goals.</span></li> </ul> <h3><span style="font-family: arial, helvetica, sans-serif;"><strong>Key Responsibilities:</strong></span></h3> <ul> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><strong>Growth Engine & Strategy:</strong> Lead the overarching growth strategy to expand EMARKETER's digital audience reach, subscriber acquisition, and funnel conversion performance. Experienced in leading paid, social, events and organic growth strategies. Define and own the organic growth strategy using SEO, AEO and emerging discovery channels.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><strong>Demand Generation & Account-Based Marketing: </strong>Build and scale demand generation and account-based marketing (ABM) programs in deep partnership with sales, aligning campaigns and targeting strategies with commercial priorities.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><strong>Pipeline & Revenue Ownership: </strong>Take direct ownership of marketing-sourced and marketing-influenced pipeline and revenue contribution, establishing clear performance metrics and accountability for business outcomes.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><strong>Marketing Operations Oversight:</strong> Lead the marketing operations team responsible for ensuring seamless CRM workflows, journeys, database integrity and campaign reporting. </span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><strong>Team Leadership & Development:</strong> Directly manage and mentor t