<div class="content-intro"><p>SmartBear delivers application integrity for modern tech stacks, ensuring continuous, measurable assurance that software just works as intended with governance to operate at AI speed and scale. SmartBear offers deep test automation, API lifecycle management, and observability capabilities. With integrations across the SDLC, it sets a new quality standard for application delivery teams.<br><br>SmartBear is trusted by developers, testers, and software engineers across 32,000 organizations, including 75% of the largest financial institutions and industry leaders such as Adobe, JetBlue, and Microsoft. SmartBear’s open source tools are downloaded more than 100 million times a month and have earned over 30,000 GitHub stars from the developer community. With its best-loved brands, including Swagger, TestComplete, Reflect, QMetry, Zephyr, and more, SmartBear meets customers where they are to make our technology-driven world a better place. Learn more at <a class="_2hGPVj98eZ _2i3C1kYbGa _2kH23qT6kp _1ubuxonXvL _34b3D2vc3e _1NDpvb6wH8 _2wtOC9vc3e _3e11vU6wH8 _0hSAgbHZdu _00uqCY98eZ _3xtjKN0Rl6 _0H9qDF6wH8 _24h04i2Njc _1mT5xdRAKS _0WKd3G4z3T _0bjKvDcjp5 _1UtDYzM7Tp _32C2rk98eZ _0i9AWA0Rl6 _0mm6KQ6wH8 _10n1R5M7Tp _0DCa9D98eZ _3932vvYbGa _02cRtH6wH8 _0clgaMM7Tp _3WzCGi98eZ _0NqVRtYbGa _3BKYwu6wH8 _0CMRbkAwSC _2nTuUYWfPD _3ADzdEWfPD _1warJ9WfPD _4scvAwWyeI" href="https://www.smartbear.com/" data-renderer-mark="true" data-is-router-link="false" data-testid="link-with-safety"><u data-renderer-mark="true">www.smartbear.com</u></a>, or follow us on <a class="_2hGPVj98eZ _2i3C1kYbGa _2kH23qT6kp _1ubuxonXvL _34b3D2vc3e _1NDpvb6wH8 _2wtOC9vc3e _3e11vU6wH8 _0hSAgbHZdu _00uqCY98eZ _3xtjKN0Rl6 _0H9qDF6wH8 _24h04i2Njc _1mT5xdRAKS _0WKd3G4z3T _0bjKvDcjp5 _1UtDYzM7Tp _32C2rk98eZ _0i9AWA0Rl6 _0mm6KQ6wH8 _10n1R5M7Tp _0DCa9D98eZ _3932vvYbGa _02cRtH6wH8 _0clgaMM7Tp _3WzCGi98eZ _0NqVRtYbGa _3BKYwu6wH8 _0CMRbkAwSC _2nTuUYWfPD _3ADzdEWfPD _1warJ9WfPD _4scvAwWyeI" href="https://www.linkedin.com/company/smartbear/" data-renderer-mark="true" data-is-router-link="false" data-testid="link-with-safety"><u data-renderer-mark="true">LinkedIn</u></a>, <a class="_2hGPVj98eZ _2i3C1kYbGa _2kH23qT6kp _1ubuxonXvL _34b3D2vc3e _1NDpvb6wH8 _2wtOC9vc3e _3e11vU6wH8 _0hSAgbHZdu _00uqCY98eZ _3xtjKN0Rl6 _0H9qDF6wH8 _24h04i2Njc _1mT5xdRAKS _0WKd3G4z3T _0bjKvDcjp5 _1UtDYzM7Tp _32C2rk98eZ _0i9AWA0Rl6 _0mm6KQ6wH8 _10n1R5M7Tp _0DCa9D98eZ _3932vvYbGa _02cRtH6wH8 _0clgaMM7Tp _3WzCGi98eZ _0NqVRtYbGa _3BKYwu6wH8 _0CMRbkAwSC _2nTuUYWfPD _3ADzdEWfPD _1warJ9WfPD _4scvAwWyeI" href="https://x.com/smartbear" data-renderer-mark="true" data-is-router-link="false" data-testid="link-with-safety"><u data-renderer-mark="true">X</u></a>, and <a class="_2hGPVj98eZ _2i3C1kYbGa _2kH23qT6kp _1ubuxonXvL _34b3D2vc3e _1NDpvb6wH8 _2wtOC9vc3e _3e11vU6wH8 _0hSAgbHZdu _00uqCY98eZ _3xtjKN0Rl6 _0H9qDF6wH8 _24h04i2Njc _1mT5xdRAKS _0WKd3G4z3T _0bjKvDcjp5 _1UtDYzM7Tp _32C2rk98eZ _0i9AWA0Rl6 _0mm6KQ6wH8 _10n1R5M7Tp _0DCa9D98eZ _3932vvYbGa _02cRtH6wH8 _0clgaMM7Tp _3WzCGi98eZ _0NqVRtYbGa _3BKYwu6wH8 _0CMRbkAwSC _2nTuUYWfPD _3ADzdEWfPD _1warJ9WfPD _4scvAwWyeI" href="https://www.reddit.com/r/SmartBear_Official/" data-renderer-mark="true" data-is-router-link="false" data-testid="link-with-safety"><u data-renderer-mark="true">Reddit</u></a>. <br><br>At SmartBear, you will be part of a dynamic team solving one of the most critical challenges facing modern businesses: ensuring the integrity of software in an AI-driven world. Whether you are working directly with customers, driving go to market strategies, supporting operations, building products, or enabling teams, your contributions help shape the future of software quality for organizations worldwide. Join us in our mission.</p></div><p><strong>About the Role:</strong> </p> <p>The <strong>Growth Marketing Manager</strong> will lead full-funnel demand generation efforts for our <strong>Direct GTM motion</strong>. In this role, you’ll drive pipeline growth across a high-velocity segment of core accounts by developing and executing integrated marketing campaigns that span all product lines. </p> <p>As a key member of the Growth Marketing team, you’ll own program strategy and execution for full-funnel programs including webinars, field events, content syndication, survey-based campaigns, and podcasts — all aimed at engaging target accounts and driving measurable pipeline impact. You’ll work closely with sales, product marketing, and marketing operations to create campaigns that resonate with decision-makers across the buyer's journey and support our pipeline and revenue goals. </p> <p><strong>Key Responsibilities:</strong> </p> <ul> <li>Plan, execute, and optimize integrated demand programs targeting accounts across all product lines, aligned to pipeline and revenue goals</li> <li>Own campaign execution across full-funnel tactics including:</li> <ul> <li>Webinars and virtual events</li> <li>In-person executive programs and field events</li> <li>Content syndication and outbound nurture</li> <li>Podcasts and survey-based campaigns</li> <li>Thought leadership content distribution</li> <li>Manage GTM campaign calendar and <strong>collaborate cross-functionally</strong> with product marketing, content, operations, and regional field teams</li> <li>Engage regularly with Sales teams to align on target accounts, campaign messaging, lead follow-up, and opportunity influence</li> </ul> <li>Track and optimize campaign performance, reporting on key KPIs (MQL, SAL, SQL, pipeline, ROI)</li> <li>