Senior Lifecycle Marketing Manager

<div class="content-intro"><p><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.</span></p></div><p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">The Senior Lifecycle Marketing Manager is responsible for developing and executing programs that drive activation, repeat usage, and long-term customer retention across Xometry. This role owns the strategy, execution, and performance of email and CRM-based engagement, using data-driven insights, segmentation, and behavioral triggers to deliver timely, relevant communications across the customer journey.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">As part of the broader engagement team, this role collaborates closely with <strong>product, content, sales, customer success, and analytics</strong> to ensure communications are personalized, value-driven, and aligned to business and platform goals.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>How You’ll Contribute:</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Lifecycle Strategy & Execution</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Create and manage triggered campaigns based on behavioral data and customer segmentation</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Partner with product and customer success to identify key journey moments and engagement gaps</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Own campaign planning, testing, and optimization from concept through analysis</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"> - Email & CRM Channel Ownership</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Manage Xometry’s email marketing program as a lifecycle engagement channel; test new channels for engagement, often in partnership with Performance Marketing team</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Develop audience segmentation frameworks that reflect buyer needs, engagement levels, and platform usage</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Implement and refine behavioral triggers to drive meaningful touchpoints and reduce drop-off</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Collaborate with content, design, and ops teams to ensure high-quality execution</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Performance & Insights</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Define KPIs and own reporting for lifecycle and retention programs (e.g., open rates, CTR, conversion, repeat order rate, churn reduction, active buyers)</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Continuously test subject lines, timing, sequencing, content and creative to optimize outcomes</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Translate insights into recommendations to inform product roadmap and customer-facing messaging</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Cross-Functional Collaboration</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Collaborate with Product to support feature adoption, in-platform engagement, customer onboarding and continuous education</span></li&